ONLINE ADVERTISING SERVICE AGREEMENT FOR DSP
DSP 在线广告服务协议

This Online Advertising Service Agreement for SSP/ADX (the “Agreement”), effective as of the date of 2025.7.22 ("Effective Date"), made by and between AETHERX LIMITED (“DSP”) and IFLYTEK (HONG KONG) COMPANY LIMITED (“SSP”).
本 SSP/ADX 在线广告服务协议 （“ 协议 ”） 自 20 25.7 日起生效 。22（“生效日期”） 由 AETHERX LIMITED（“DSP”）和 IFLYTEK （HONG KONG） COMPANY LIMITED（“STP”）订立 。

DSP and SSP are referred to herein collectively as the “Parties” and each individually as a “Party”.
DSP 和 SSP 在本协议中统称为“双方”，各自单独称为“一方”。

RECITALS:
演出：

SSP is a supply side platform that enables DSP’s to “plug into” exchange and to make their inventory available for the purpose of delivering an advertisement.
SSP 是一个供应方平台，使 DSP 能够“插入”交换并提供他们的库存以投放广告。

SSP is the traffic owner, which include but not limited SSP and Ad exchange. The SSP/ADX will be defined as SSP in this agreement.
SSP 是流量所有者，包括但不限于 SSP 和 Ad Exchange。在本协议中，SSP/ADX 将定义为 SSP。

DSP is a demand-side platform authorized to purchase SSP’s advertising inventory for the purpose of delivering advertisement.
DSP 是一个需求方平台，被授权购买 SSP 的广告库存以投放广告。

DSP has the experience and capability to do such purchase and desires to participate in bidding auctions through SSP’s exchange.
DSP 拥有进行此类购买的经验和能力，并希望通过 SSP 的交易所参与竞价拍卖。

Now therefore in consideration of the mutual covenants contained herein and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:
因此，鉴于此处包含的共同契约以及特此确认其接收和充足性的其他良好和有价值的对价，各方特此同意如下：

1、DEFINITIONS
1、 定义

In this Agreement the following terms as used herein, shall have the meanings set forth below:
在本协议中，本协议中使用的以下术语应具有如下含义：

“Action(s)” means the fulfillment of certain predefined actions by End Users in connection with the Ads.
“作” 是指最终用户执行与广告相关的某些预定义作。

“Ad Inventory” means the advertising space on Publisher Sites that Publishers make available through the RTB Technology for Advertisers to place and display Ads.
“广告库存” 是指发行商通过 RTB 技术在发行商网站上为广告商提供的广告空间，用于投放和展示广告。

“Ad(s)” means an advertisement represented by text, graphics, audio or video, or by rich media such as movement, animation, flash or other promotional activity provided by Advertisers.
“广告” 是指由文本、图形、音频或视频或富媒体（如动作、动画、Flash 或广告商提供的其他促销活动）表示的广告。

“Advertiser” means the advertiser for which DSP is the agent under an applicable IO.
“广告主” 是指 DSP 在适用 IO 下作为其代理的广告主。

“Publisher” means an entity or an individual that owns or makes available Publisher Sites for the purposes of offering for sale the Ad Inventory.
“发布商” 是指拥有或提供发布商网站以销售广告资源（Ad Inventory）的实体或个人。

“API” means SSP’s application programming interface, and its related tools and information, which will interact with the DSP.
“API” 是指 SSP 的应用程序编程接口及其相关工具和信息，这些工具和信息将与 DSP 交互。

“Bid” means a response to a Bid Request, submitted to the SSP by a DSP through the API, based on the Bid Data, that will be entered into the auction that is completed for the applicable Deliverable (as further set out in the Functional Specifications).
“出价” 是指 DSP 根据出价数据通过 API 提交给 SSP 的对出价请求的响应 ， 该响应将参与为适用的交付物完成的拍卖（详见功能规范）。

“Bid Data” means a Client’s own data and information, including the Advertising Materials and the Client’s bid price for any particular Deliverable.
“投标数据” 是指客户自己的数据和信息，包括广告材料和客户对任何特定交付物的投标价格。

“Bid Request” means any request sent through the DSP for bids on a Deliverable. Each Bid Request shall include certain parameters, consistent with the SSP’s management of the Exchange’s user interface, which may or may not be aligned with any Client’s Bid Data.
“出价请求” 是指通过 DSP 发送的针对交付物出价的任何请求。每个出价请求应包括某些参数，这些参数与 SSP 对交易所用户界面的管理一致，这些参数可能与任何客户的出价数据一致，也可能不一致。

“Fraudulent Activity” means without limitation, any activities by SSP that authorize or encourage any third party to, directly or indirectly, generate impressions, click-throughs, conversions, cloaked inventory, and/or other actions with respect to the Services or Exchange through any automated, deceptive, fraudulent, or otherwise invalid means, including through repeated manual clicks, the use of “robots”, or other automated tools, or rendering or placing ads in a way to achieve excessive amount of accidental click-throughs.
“欺诈活动” 是指 SSP 通过任何自动化、欺骗、欺诈或其他无效方式（包括通过重复手动点击、使用“机器人”）直接或间接授权或鼓励任何第三方产生与服务或交易平台相关的展示量、点击量、转化、隐藏广告资源和/或与服务或交易平台 相关的其他作的任何活动， 或其他自动化工具，或者以某种方式呈现或投放广告以实现过多的意外点击。

“Maintenance Services” means those maintenance services to be provided by DSP in respect of the Exchange associated with keeping it functioning in accordance with its Functional Specifications, including without limitation as set out below:
“维护服务” 是指 DSP 为交易所提供的维护服务，这些服务与保持其按照其功能规范运行相关，包括但不限于以下规定：

1) Updates, Upgrades. the SSP shall provide to DSP, without any further charge to DSP, all Updates (comprising general bug fixes and minor enhancements) and Upgrades (comprising enhancements and major functionality changes) for the Exchange reflecting improvements made to the underlying technology upon the implementation of such Updates and Upgrades to the SSP.
1） 更新、升级。SSP 应向 DSP 提供交易所的所有更新（包括一般错误修复和次要增强功能）和升级（包括增强功能和主要功能更改），以反映在对 SSP 实施此类更新和升级后对底层技术所做的改进，而无需向 DSP 支付任何进一步费用。

2) The SSP may occasionally be required to suspend the Exchange in order to provide the Maintenance Services. The SSP shall provide DSP with advanced notice of any such suspension.
2） SSP 可能偶尔需要暂停 Exchange 以提供维护服务。SSP 应提前向 DSP 提供任何此类暂停的通知。

“Launch Date” means date on which Bids may be submitted in a live production environment.
“发布日期” 是指可以在实时生产环境中提交出价的日期。

“Representative” means, as to an entity and/or its Affiliate(s), any director, officer, employee, consultant, contractor, agent, and/or attorney.
“代表” 是指实体和/或其关联公司的任何董事、高级职员、员工、顾问、承包商、代理人和/或律师。

“Taxes” means all taxes, levies, imposts, deductions, charges or withholdings and all related liabilities, including interest, penalties or additions thereto.
“税款” 是指所有税款、征税、征税、扣除额、费用或预扣税以及所有相关负债，包括利息、罚款或附加费用。

“Third Party” means an entity or person that is not a party to an IO; for purposes of clarity, SSP, DSP, Advertiser, and any Affiliates or Representatives of the foregoing are not Third Parties.
“第三方” 是指不属于 IO 一方的实体或个人;为明确起见，SSP、DSP、广告商以及上述任何关联公司或代表都不是第三方。

“Third Party Ad Server” means a Third Party that will serve and/or track Ads.
“第三方广告服务器” 是指将提供和/或跟踪广告的第三方。

“User” means any person visiting web resources and/or user of a computer program (including for mobile devices), in particular, the resources of the SSP.
“用户” 是指访问 Web 资源的任何人和/或计算机程序（包括移动设备）的用户，特别是 SSP 的资源。

2、SERVICES AND PAYMENT
2、服务与支付

2.1 Engagement of Services:
2.1 服务参与：

DSP hereby retains the SSP to provide the following services (collectively the “Services”):
DSP 特此保留 SSP 提供以下服务（统称为“服务”）：

a) Customize and implement an online advertising exchange (the “Exchange”) that performs in accordance with the Functional Specifications, which Exchange shall allow DSP to purchase Deliverables in near real time;
a） 自定义和实施根据功能规范执行的在线广告交易平台（“交易所”），交易所应允许 DSP 近乎实时地购买交付物;

b) Host the Exchange;
b） 托管交易所;

2.2 Exchange-Acceptance:
2.2 交换接受：

a) The parties shall co-operate to finalize the Functional Specifications, and the SSP shall use commercially reasonable efforts to implement the Exchange to reflect any mutually agreed-upon changes by no later than (i)Launch Date or (ii) such other date as may be agreed to by the parties in writing or by email (the “Initial Delivery Date”). Any custom Functional Specifications, if available, will be subject to available developer time and resources, as well as the practicality of the request.
a） 双方应合作最终确定功能规范，SSP 应尽商业上合理的努力实施交易所，以反映双方同意的任何更改，最迟于 （i） 发布日期或 （ii） 双方以书面或电子邮件形式商定的其他日期（“初始交割日期”）。任何自定义功能规范（如果可用）都将取决于可用的开发人员时间和资源，以及请求的实用性。

b) The Exchange shall conform to the Functional Specifications. Following the Initial Delivery Date, DSP will use commercially reasonable efforts to timely review, test (including in respect of functionality, performance and usability) and either approve or reject the Exchange. DSP shall provide reasons for any rejection, suggesting modifications as appropriate, on an iterative basis, and the SSP will correct and re-deliver the Exchange. In the event that the Exchange does not meet DSP’s final reasonable approval at least one (1) day prior to the Launch Date, either party may (without incurring any liability) terminate this Agreement upon written notice to the other party.
b） 交易所应符合功能规范。在初始交割日期之后，DSP 将尽商业上合理的努力及时审核、测试（包括功能、性能和可用性方面）并批准或拒绝 Exchange。DSP 应以迭代方式提供任何拒绝的理由，并酌情提出修改建议，SSP 将更正并重新交付 Exchange。如果交易所在发布日期前至少一 （1） 天未获得 DSP 的最终合理批准，则任何一方均可在书面通知另一方后终止本协议（无需承担任何责任）。

2.3 Payment
2.3 付款

The basis for calculating fees for each Action shall be as specified in the applicable Insertion Order confirmed by email and in accordance with the following:
计算每项作费用的依据应按照通过电子邮件确认的适用广告订单中的规定，并符合以下规定：

a) Impression and reporting. Except as stated otherwise herein, all payments under this Agreement will be based upon SSP’s measurements. DSP and SSP will conform to the Interactive Advertising Bureau methodology for measuring advertising impressions.Should a discrepancy exceeding 5% arise between the two systems, parties will do their best efforts to minimize such discrepancy within the above-mentioned threshold,otherwise either party has the right to terminate this agreement unilaterally.
a） 展示和报告。 除非本协议另有规定，否则本协议项下的所有付款都将基于 SSP 的计量。DSP 和 SSP 将符合美国互动广告局 （Interactive Advertising Bureau） 用于衡量广告展示量的方法。如果两个系统之间出现超过 5% 的差异 ， 双方将尽最大努力在上述阈值内将此类差异降至最低 ， 否则任何一方均有权单方终止本协议。

b) Taxes. All amounts payable hereunder are exclusive of any value added tax (VAT), use or sales taxes, or similar taxes. Except for taxes on SSP’s income, DSP agrees to pay all applicable taxes or charges imposed by any government entity in connection with DSP’s use of the SSP Services. Unless otherwise agreed, DSP is solely responsible for wire transfer and exchange rate costs incurred by DSP in connection with payment obligations to SSP.
b） 税款。 本协议项下的所有应付金额均不包括任何增值税 （VAT）、使用税或销售税或类似税款。除 SSP 收入税外，DSP 同意支付任何政府实体征收的与 DSP 使用 SSP 服务有关的所有适用税款或费用。除非另有约定，否则 DSP 全权负责 DSP 因向 SSP 付款而产生的电汇和汇率费用。

c) Currency. Fees are due regardless of whether DSP has collected payment from its Clients’, advertisers or agents of those advertisers. Unless otherwise noted, all payments shall be made in US Dollars.
c） 货币。 无论 DSP 是否从其客户、广告商或这些广告商的代理处收取费用，都需要支付费用。除非另有说明，否则所有付款均应以美元支付。

d) Invoices. SSP will issue invoices to DSP based on the monthly settlement report data confirmed by both parties and DSP will pay the non-disputed invoiced fees within forty-five (45) calendar days from the receipt date of the invoice. In the event that DSP fails to conduct duly payment to SSP, it shall pay the overdue penalty at a per diem rate of 0.05% on the basis of the unpaid invoiced fees; DSP failure of paying the Accounts Payable within 30 days from the due date, SSP is also entitled to dissolve this Agreement at its sole discretion,and demand that DSP pay all Accounts Payable and liquidated damages.
d） 发票。 SSP 将根据双方确认的月度结算报告数据向 DSP 开具发票，DSP 将在收到发票之日起四十五 （45） 个日历日内支付无争议的发票费用。如果 DSP 未能向 SSP 进行按时付款，则应在未付发票费用的基础上按 0.05% 的每日津贴支付逾期罚款;如果 DSP 未能 在到期日后 30 天内支付应付账款，SSP 也有权自行决定解除本协议 ， 并要求 DSP 支付所有应付账款和违约金。

e) In the event DSP suspects fraudulent or invalid traffic or activity (“Fraudulent Activity”), DSP shall provide SSP with a written notice, no later than thirty (30) calendar days from the time the alleged invalid traffic occurred, specifying the applicable claims as well as needed supporting documentation and details aims, including, without limitations, events that are determined to be fraudulent, suspect in quality, or unusable by MRC-accredited fraud detection vendors or those mainstream tracking platform, including but not limited to Appsflyer, Adjust, Pixalate, HUMAN, etc. Report of MRC-accredited fraud detection vendors or those mainstream tracking platform will be the reasonable system of record for determining any such Fraudulent Activity.For the avoidance of doubt, any claims with respect to low or non-retention rates or other performance indications shall not constitute sufficient proof as required above.
e） 如果 DSP 怀疑存在欺诈或无效的流量或活动（“欺诈活动”），DSP 应在涉嫌无效流量发生后三十 （30） 个日历日内向 SSP 提供书面通知，说明适用的索赔以及所需的支持文件和详细信息目标，包括但不限于被确定为欺诈的事件。 质量可疑，或无法被 MRC 认可的欺诈检测供应商或主流跟踪平台（包括但不限于 Appsflyer、Adjust、Pixalate、HUMAN 等）使用。MRC 认可的欺诈检测供应商或主流跟踪平台的报告将是确定任何此类欺诈活动的合理记录系统。 为避免疑义，任何关于低或非留存率或其他性能指示的声明均不构成上述要求的充分证明。

3、REPRESENTATION AND WARRANTIES; COVENANTS
3、声明和保证;公约

3.1 Mutual Representations, Warranties & Covenants. Each party represents, warrants and covenants throughout the Term to the other that it:
3.1 相互陈述、保证和契约。 在整个期限内，各方均向另一方陈述、保证和承诺：

a) has the authority to enter into this Agreement, that its execution of this Agreement and performance of its obligations under this Agreement do not and will not violate any other agreement to which it is a party, and that the terms and conditions hereof are binding on it;
a） 有权签订本协议，其执行本协议和履行本协议项下的义务没有也不会违反其作为一方的任何其他协议，并且本协议的条款和条件对其具有约束力;

b) has sufficient rights to grant any licenses granted hereunder; and
b） 具有授予本协议项下授予的任何许可的充分权利;和

c) will comply with all applicable laws, rules guidelines and regulations, including without limitation, those set forth by the NAI and/or DAA where applicable, and any laws that apply to the use, retention and disclosure of personal information.
c） 将遵守所有适用的法律、规则、指南和法规，包括但不限于 NAI 和/或 DAA 制定的法律（如适用），以及适用于使用、保留和披露个人信息的任何法律。

3.2 The SSP Representations, Warranties & Covenants. The SSP further represents, warrants and covenants throughout the Term that:
3.2 SSP 的陈述、保证和契约。 SSP 在整个期限内进一步代表、保证和契约：

it will use commercially reasonable efforts to provide the Services in a timely manner, using all reasonable skill and care, in accordance with prevailing industry standards;
它将尽商业上合理的努力，根据现行行业标准，使用一切合理的技能和谨慎，及时提供服务;

it will perform the Services and, as of the Acceptance Date, the Exchange will perform, in substantial accordance with the specifications, terms and performance standards set forth herein, including without limitation, the Functional Specifications specified in defination and the service level objectives set out below:
它将履行服务，并且自接受日期起，交易所将主要按照本协议规定的规范、条款和性能标准履行，包括但不限于定义中规定的功能规范和下面规定的服务水平目标：

Commencing on the Launch Date and continuing throughout the Term, both parties shall participate in meetings that are mutually agreed to or otherwise reasonably requested by either party.
从启动日期开始并持续整个期限，双方应参加双方同意或任何一方合理要求的会议。

the SSP will use commercially reasonable efforts to ensure that the Exchange is available for DSP’s use at least 99.99% of the time calculated on a calendar monthly basis. This standard shall not apply to: (a) periods of scheduled maintenance relating to the reporting functionality (b) outages caused by force majeure events; or (c) where the SSP is unavailable or delayed as a result of the negligence or acts or omissions of DSP, its employees, contractors, agents or the Clients.
SSP 将尽商业上合理的努力，确保交易所在至少 99.99% 的时间内可供 DSP 使用（按日历月计算）。本标准不适用于： （a） 与报告功能相关的定期维护期 （b） 不可抗力事件引起的中断;或 （c） 由于 DSP、其员工、承包商、代理人或客户的疏忽、作为或不作为而导致 SSP 不可用或延迟。

neither the Services nor the Exchange will infringe upon any Intellectual Property Rights of any third party and the SSP is the owner or licensee of all Intellectual Property Rights in the SSP;
服务和交易所均不会侵犯任何第三方的任何知识产权，并且 SSP 是 SSP 中所有知识产权的所有者或被许可人;

the SSP will comply and ensure implementation with websites’ and other the SSP’s technical requirements and specifications.
SSP 将遵守并确保实施网站和其他 SSP 的技术要求和规范。

3.3 DSP Representations, Warranties & Covenants. DSP further represents, warrants and covenants throughout the Term that:
3.3 DSP 声明、保证和契约。 DSP 在整个期限内进一步声明、保证和承诺：

it will not, and will ensure that the Clients do not, use any device, software or routine to interfere with the proper working of the Exchange;
它不会，并将确保客户不会使用任何设备、软件或程序来干扰交易所的正常运作;

its use of the Exchange shall at all times be in accordance with the Functional Specifications and such other reasonable instructions as may be communicated by the SSP to DSP from time to time;
其对 Exchange 的使用应始终遵守功能规范以及 SSP 可能不时向 DSP 传达的其他合理指示;

the DSP Marks will not infringe upon any Intellectual Property Rights of any third party and the SSP is the owner or licensee of all Intellectual Property Rights in the DSP Marks;
DSP 标志不会侵犯任何第三方的任何知识产权，并且 SSP 是 DSP 标志中所有知识产权的所有者或被许可人;

it will not : (i) copy or duplicate the Exchange , the SSP or Services; (ii) reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code, object code, or underlying structure, ideas, or algorithms of the Exchange or the SSP; (iii) modify (except as permitted under this Agreement), translate, or create derivative works based on the Exchange or the SSP; (iv) rent, lease, distribute, sublicense, resell, pledge, assign, or otherwise transfer or encumber rights to the Exchange; or (v) remove or otherwise alter any proprietary notices or labels from the Exchange or any portion thereof;
它不会：（i） 复制或复制 Exchange、SSP 或服务;（ii） 对交易所或 SSP 的源代码、反编译、反汇编或以其他方式尝试发现源代码、目标代码或底层结构、想法或算法;（iii） 修改（除非本协议允许）、翻译或基于交易所或 SSP 创建衍生作品;（iv） 出租、租赁、分发、再许可、转售、质押、转让或以其他方式转让或抵押给交易所的权利;或 （v） 删除或以其他方式更改交易所或其任何部分的任何所有权通知或标签;

it will use commercially reasonable efforts to enforce the payment obligations of Clients connected with the Deliverables.
它将尽商业上合理的努力来履行与交付物相关的客户的付款义务。

it will not carry out the following advertising promotion activities:
不会开展以下广告推广活动：

contain, promote or have links to any sexually explicit materials, obscene language, hate material, defamatory materials, materials promoting violence, the use of firearms or discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or family status, or any other materials deemed harmful to the reputation of SSP;
包含、宣传或链接到任何色情材料、淫秽语言、仇恨材料、诽谤材料、宣扬暴力、使用枪支或基于种族、性别、宗教、国籍、残疾、性取向、年龄或家庭状况的歧视的材料，或被认为对 SSP 声誉有害的任何其他材料 ;

promote any software piracy systems (warez, cracking, etc.), hacking, phreaking, emulators, ROM’s, or illegal MP3 activity;
宣传任何软件盗版系统（warez、cracking 等）、黑客攻击、网络钓鱼、模拟器、ROM 或非法 MP3 活动;

promote any illegal activities, deceptive practices, violations or infringements of the Intellectual Property Rights of others;
宣传任何非法活动、欺骗行为、违反或侵犯他人知识产权的行为;

3.4 Harmful Software. Each Party (i) represents and warrants that its product is not knowingly classified as spyware, a virus, or a Trojan horse, and (ii) covenants that it does not intentionally promote pornography, criminal activity, or activity that violates others’ rights.
3.4 有害软件。 各方 （i） 声明并保证其产品未故意被归类为间谍软件、病毒或特洛伊木马，并且 （ii） 承诺其不会故意宣传色情、犯罪活动或侵犯他人权利的活动。

3.5 Spam and Fraud. Each party shall not engage in, or cause others to engage in, spamming, or improper malicious, fraudulent, or other actions. Breach of any of the above representation and warranties may result in immediate termination of this agreement, as well as legal penalties.
3.5 垃圾邮件和欺诈。 各方不得参与或导致他人参与垃圾邮件或不适当的恶意、欺诈或其他行为。违反上述任何声明和保证可能会导致本协议立即终止，并受到法律处罚。

3.6 DSP fully understands and acknowledges that because the advertising space is sold separately for each exposure, the advertisers in the auction are not pre-determined, the auction process is fast and there is large amount of information, the entire transaction process depends on the high-speed data operation technology of DSP’s system, therefore DSP commits and confirms that it shall undertake full responsibility of reviewing and supervising the validity and authenticity of the contents of advertisements released through the transaction methods stipulated in this Agreement, and undertake all legal liabilities arising from the illegal or infringing advertisements.
3,6 DSP 充分理解并承认，由于每次曝光的广告位是单独出售的，拍卖中的广告主没有预先确定，拍卖过程快且信息量大，整个交易过程依赖于 DSP 系统的高速数据运行技术，因此 DSP 承诺并确认，其将承担对内容的有效性和真实性进行审查和监督的全部责任。广告通过本协议规定的交易方式发布，并承担因广告违法或侵权而产生的一切法律责任。

If the promotion materials or promotion objects of DSP are investigated by the competent authority or complained by others, or violate laws and regulations or the provisions of this Contract, SSP shall have the right to independently decide to take one or more of the following measures without assuming any liability:
如 DSP 的推广资料或推广对象被有权机关调查或被他人投诉，或违反法律法规或本合同规定，SSP 有权独立决定采取以下一项或多项措施，且不承担任何责任：

Refuse, suspend or terminate the placement of the suspected promotion materials of DSP.
拒绝、暂停或终止刊登可疑的 DSP 推广材料。

Require DSP to modify the promotion materials until they comply with relevant regulations.
要求 DSP 修改促销资料，直到符合相关规定为止。

Terminate the cooperation, rescind this Contract, and require DSP to bear the liability for breach of contract equivalent to 20% of the total amount of the current advertising placement; if the liquidated damages are insufficient to make up for SSP's losses, DSP voluntarily undertakes to compensate all of SSP's losses.
终止合作，解除本合同，并要求 DSP 承担相当于当前广告投放总金额 20% 的违约责任;如果违约金不足以弥补 SSP 的损失，DSP 自愿承诺赔偿 SSP 的全部损失。

4、TERM AND TERMINATION
4、期限和终止

4.1 Term. The term of this Agreement shall begin on the Effective Date and auto renew annually (i.e. every 12 months) (the “Term”), unless terminated earlier pursuant to this Agreement by any party hereto.
4.1 期限。 本协议的期限应从生效日期开始，每年（即每 12 个月）（“期限”）自动续订，除非本协议的任何一方根据本协议提前终止。

4.2 Termination for Convenience. Either party may terminate this Agreement for any reason by providing the other party with thirty (30) days prior written notice.
4.2 为方便起见而终止。 任何一方均可以任何理由终止本协议，但需提前三十 （30） 天向另一方发出书面通知。

4.3 Termination Rights. In addition to any other rights of termination provided for herein, this Agreement may be immediately terminated by a party if:
4.3 终止权。 除本协议规定的任何其他终止权利外，如果出现以下情况，一方可立即终止本协议：

a) the other party commits a material breach of its obligations hereunder that is not cured within ten (10) days after written notice thereof from the non-breaching party, or
a） 另一方严重违反了其在本协议项下的义务，且在未违约方发出书面通知后十 （10） 天内未纠正，或

b)a petition in bankruptcy or other insolvency proceeding is filed by or against the other party, or if an application is made for the appointment of a receiver for the other party of its property, or if the other party makes an assignment for the benefit of creditors, is unable to pay its debts regularly as they become due, or ceases carrying on business in the ordinary course.
湾） 破产或其他破产程序中的申请由另一方提出或针对另一方提出，或者如果申请为其财产的另一方指定接管人，或者如果另一方为债权人的利益进行转让，则无法定期偿还其到期的债务， 或停止正常经营业务。

4.4 Effects of Termination and Survival. Upon termination or expiration of this Agreement, all rights granted herein will revert to the granting party and all licenses will terminate, and DSP will make no further use of the Exchange or the Services. Except as otherwise provided herein, any termination or expiration of this Agreement shall be without prejudice to any other rights or remedies a party may be entitled to under this Agreement or at law or in equity and shall not affect any accrued rights or liabilities of either party nor the coming into or continuance in force of any provision of this Agreement which is expressly or by implication intended to come into or continue in force on or after such termination or expiration. Upon termination or expiration of this Agreement, any ads sold prior to such termination or expiration will continue to be served for their remaining duration (subject to the terms of this Agreement).
4.4 终止和存续的影响 。本协议终止或到期后，本协议授予的所有权利将归还给授予方，所有许可将终止，DSP 将不再使用交换或服务。除非本协议另有规定，否则本协议的任何终止或到期均不影响一方根据本协议或法律或衡平法可能享有的任何其他权利或补救措施，并且不应影响任何一方的任何应计权利或责任，也不应影响本协议中明示或暗示旨在生效或继续的本协议任何条款的生效或继续生效在此类终止或到期之日或之后生效。本协议终止或到期后，在此类终止或到期之前出售的任何广告将继续在其剩余期限内投放（受本协议条款的约束）。

4.5 Return/Destruction of Confidential Information. Within thirty (30) days of any termination or expiration of this Agreement, each party will return to the other party or destroy all Confidential Information of the other party.
4.5 返回/销毁机密信息。 在本协议终止或到期后三十 （30） 天内，各方应将另一方归还或销毁另一方的所有机密信息。

5、DATA USE
5、数据使用

5.1 SSP has the right to collect and store, all data, including but not limited to Impressions, click through and successful bids, transmitted by DSP to SSP or derived from SSP’s activities in connection with this Agreement (“SSP Data”). SSP may collect and store lost bid data for informational and planning purposes.
5.1 SSP 有权收集和存储 DSP 传输给 SSP 的或来自 SSP 与本协议相关的活动的所有数据（“SSP 数据”），包括但不限于展示次数、点击率和成功出价。SSP 可能会收集和存储丢失的出价数据，以用于信息和规划目的。

5.2 DSP will not use, share, or resell any SSP Data without written consent of SSP or to otherwise provide SSP Data to any person or entity except as needed to perform its obligations hereunder. For avoidance of doubt, no SSP Data will be used by DSP to augment, modify, design or improve any auction or bidding tools for Partner or any third party. Notwithstanding the foregoing. For example, SSP Data can be anonymously included in aggregate statistics about the size and growth rates of the Exchange platform for internal reporting and planning or for external marketing purposes.
5.2 未经 SSP 书面同意，DSP 不会使用、共享或转售任何 SSP 数据，也不会以其他方式向任何个人或实体提供 SSP 数据，除非需要履行其在本协议项下的义务。 为避免疑义，DSP 不会使用 SSP 数据来增强、修改、设计或改进合作伙伴或任何第三方的任何拍卖或投标工具。尽管有上述规定。例如，SSP 数据可以匿名包含在有关 Exchange 平台规模和增长率的汇总统计数据中，用于内部报告和规划或外部营销目的。

5.3 DSP may not use SSP Data to solicit any Supply Partners outside of an established Private Buying Relationship.
5.3 DSP 不得使用 SSP 数据在已建立的私人采购关系之外招揽任何供应合作伙伴。

5.4 SSP and DSP agree to comply with relevant data protection laws and regulations, including but not limited to General Data Protection Regulation (“GDPR”) and other laws and regulations.
5.4 SSP 和 DSP 同意遵守相关的数据保护法律和法规，包括但不限于《通用数据保护条例》（“GDPR”）和其他法律法规。

6、INTELLECTUAL PROPERTY
6、知识产权

6.1 Services, Exchange and Platform.
6.1 服务、Exchange 和平台。

Subject to DSP’s compliance with the terms and conditions of this Agreement, the SSP agrees that DSP has a limited, revocable, non-transferable, non-exclusive right to access and use the Exchange and the SSP (only to the extent it is incorporated into, and forms part of the functionality of, the Exchange) during the Term solely as provided herein.
在 DSP 遵守本协议条款和条件的前提下，SSP 同意 DSP 拥有有限的、可撤销的、不可转让的、非排他性的权利，可在期限内仅按照本协议的规定访问和使用交易所和 SSP（仅在其纳入交易所并构成交易所功能的一部分的范围内）。

6.2 Advertisements. SSP acknowledges and agrees that it does not have any rights in or title to any of the Intellectual Property Rights contained in the Clients’ Advertising Materials, except for the right to display the Clients’ advertisements on the Websites, apps or mobile devices in accordance with this Agreement. SSP agrees that is will not use the Advertising Materials for any purpose other than display on the Websites, apps or mobile devices as contemplated herein.
6.2 广告。 SSP 承认并同意，除了根据本协议在网站、应用程序或移动设备上展示客户广告的权利外，其对客户广告材料中包含的任何知识产权不享有任何权利或所有权。SSP 同意，除在本网站规定的网站、应用程序或移动设备上显示外，不会将广告材料用于任何其他目的。

7、CONFIDENTIALITY
7、保密性

7.1 Definition. As used in this Agreement, the term “Confidential Information” of the party disclosing such information shall refer to: (a) such party’s trade secrets, business plans, strategies, methods and/or practices; (b) such party’s software, tools, trade secrets, know-how, designs, technical information, proprietary methodologies, computer systems architecture and network configurations; (c) any other information relating to such party that is not generally known to the public, including information about its personnel, products, customers, financial information, marketing and pricing strategies, services or future business plans; and (d) any other information which, from all the relevant circumstances, should reasonably be assumed to be confidential and proprietary.
7.1 定义。 在本协议中，披露此类信息的一方的“机密信息”一词是指：（a） 该方的商业秘密、商业计划、战略、方法和/或做法;（b） 该方的软件、工具、商业秘密、专有技术、设计、技术信息、专有方法、计算机系统架构和网络配置;（c） 与该方有关且通常不为公众所知的任何其他信息，包括有关其人员、产品、客户、财务信息、营销和定价策略、服务或未来业务计划的信息;及 （d） 根据所有相关情况，应合理地假定为机密及专有的任何其他资料。

7.2 Obligations. Each party agrees that it will not disclose any Confidential Information of the other party to any third-party, and that it will not use Confidential Information for any purpose not permitted under this Agreement. Each party will protect the Confidential Information of the other party in the same manner that it protects its own confidential and proprietary information, but in no event shall such protection be less than a reasonable standard of care. This Article 7 supplements and does not supersede any existing non-disclosure or confidentiality agreements between the parties.
7.2 义务。 各方同意，其不会向任何第三方披露另一方的任何机密信息，并且不会将机密信息用于本协议不允许的任何目的。各方应以保护另一方的机密信息的方式保护自己的机密信息和专有信息，但在任何情况下，此类保护均不得低于合理的谨慎标准。本第 7 条补充且不取代双方之间现有的任何不披露或保密协议。

7.3 Exceptions. The foregoing obligations shall not apply to the extent Confidential Information of a disclosing party: (a) must be disclosed by the receiving party to comply with any requirement of law or order of a court or administrative body including any applicable stock exchange (provided that each party agrees to the extent legally permissible to notify the other party upon the issuance of any such order, and to cooperate in its efforts to convince the court or administrative body to restrict disclosure); or (b) is known to or in the possession of the receiving party prior to the disclosure of such Confidential Information by the disclosing party, as evidenced by the receiving party’s written records; or (c) is known or generally available to the public through no act or omission of the receiving party; or (d) is made available free of any legal restriction to the receiving party by a third party; or (e) is independently developed by the receiving party without use of any Confidential Information.
7.3 例外情况。 上述义务不适用于披露方的机密信息：（a） 必须由接收方披露，以遵守法律的任何要求或法院或行政机构（包括任何适用的证券交易所）的命令（前提是各方同意在法律允许的范围内在发布任何此类命令时通知另一方， 并配合其说服法院或行政机构限制披露的努力）;或 （b） 在披露方披露此类机密信息之前为接收方所知或拥有的信息，如接收方的书面记录所证明的那样;或 （c） 非因接收方的作为或不作为而为公众所知或普遍可用的信息;或 （d） 由第三方向接收方提供，不受任何法律限制;或 （e） 由接收方独立开发且未使用任何机密信息的信息。

8、INDEMNIFICATION AND LIMITATION OF LIABILITY
8、赔偿和责任限制

8.1 Limitation of liability. Except for the obligations set forth in article 7 and section 8.3, in no event shall SSP will not be liable for any consequential, incidental, indirect, punitive, special or other similar damages nor for any loss of profits, loss of revenues, loss of savings, or loss of clients, whether under tort (including negligence), contract or other theories of recovery, even if any such party was or should have been aware or was advised of the possibility of such damages. Excluding the parties’ indemnification obligations under this article 8 or damages that result from a breach of article 7, in no event will SSP liability arising out of this agreement from any cause of action whatsoever exceed the aggregate amounts paid or owed under this agreement by DSP to the SSP during the six (6) months prior to the date the cause of action arose.
8.1 责任限制。 除第 7 条和第 8.3 条中规定的义务外， 在任何情况下，SSP 均不对任何后果性、偶然性、间接性、惩罚性、特殊或其他类似损害负责，也不对任何利润损失、收入损失、储蓄损失或客户损失负责，无论是根据侵权（包括疏忽）、合同还是其他追偿理论， 即使任何此类方已经或应该知道或被告知此类损害的可能性。除双方根据本第 8 条承担的赔偿义务或因违反第 7 条而造成的损害外，在任何情况下，SSP 因本协议引起的任何诉因责任均不得超过 DSP 在诉因发生之日前六 （6） 个月内根据本协议向 SSP 支付或欠付的总金额。

8.2 Disclaimers.
8.2 免责声明。

a) Except as explicitly provided herein, SSP makes no representations, warranties or conditions of any kind regarding the SSP, the exchange, the services or the api, and except as explicitly provided herein, SSP hereby disclaims all representations, warranties and conditions, express or implied, whether statutory or otherwise, including, but not limited to, the implied warranties or conditions of merchantability and fitness for a particular purpose, uninterrupted or error free operation, quality, accessibility, non-infringement or those arising out of a course of dealing or usage of trade. For greater certainty, SSP does not represent or warrant that the SSP, the exchange, the services or the api will operate securely or without interruption; nor does it make any representation or warranty as to the results that may be obtained from clients’ use of the exchange.
一） 除非本协议明确规定，否则 SSP 不对 SSP、交易所、服务或 API 做出任何形式的陈述、保证或条件 ，除非本协议明确规定，否则 SSP 特此否认所有明示或暗示的陈述、保证和条件，无论是法定的还是其他的，包括但不限于适销性和特定适用性的暗示保证或条件目的、不间断或无错误的作、质量、可访问性、非侵权性或因交易过程或贸易惯例而产生的问题。为进一步明确起见，SSP 不声明或保证 SSP、交易所、服务或 api 将安全或不间断地运行;也不对客户使用交易所可能获得的结果做出任何陈述或保证。

b)Although SSP will use commercially reasonable efforts to obtain contractual representations from publishers that their respective publisher sites will not violate SSP’s publisher policies SSP does not guarantee and therefore shall not be held liable whether the content of publisher sites meet such publisher policies and DSP understands that SSP does not produce content but rather facilitates transactions between publishers and advertisers. SSP has no responsibility to regularly review publisher sites or content provided by its publishers.
湾） 尽管 SSP 将尽商业上合理的努力从出版商处获得合同声明，证明其各自的出版商网站不会违反 SSP 的出版商政策， 但 SSP 不保证，因此不承担任何责任，出版商网站的内容是否符合此类出版商政策，并且 DSP 了解 SSP 不制作内容，而是促进出版商和广告商之间的交易。SSP 没有责任定期审查出版商网站或其出版商提供的内容。

8.3 Indemnification.
8.3 赔偿。

a) DSP hereby agrees to defend, indemnify and hold harmless the SSP and its officers, directors, agents and employees from any and all liabilities, losses, expenses, damages, and costs (including, without limitation, reasonable attorneys’ fees) that may at any time be incurred by any of them by reason of any third party claims, actions, suits or proceedings relating to or arising out of: (i) any breach (or, as to defense obligations only, alleged breach) by DSP of any term, condition, representation or warranty under this Agreement; (ii) DSP’s gross negligence, willful misconduct or fraudulent actions; or (iii) the infringement of the DSP of any registered patent or any copyright.
a） DSP 特此同意为 SSP 及其高级职员、董事、代理人和员工辩护、赔偿并使其免受任何和所有责任、损失、费用、损害和费用（包括但不限于合理的律师费），这些责任、损失、费用、损害和费用（包括但不限于合理的律师费）可能由任何第三方索赔、诉讼、诉讼或程序引起，这些索赔、诉讼、诉讼或程序与以下方面有关或由以下方面引起： （i） DSP 违反（或仅就辩护义务而言，涉嫌违反）本协议项下的任何条款、条件、陈述或保证;（ii） DSP 的重大过失、故意不当行为或欺诈行为;或 （iii） 侵犯 DSP 的任何注册专利或任何版权。

b) Any claim for indemnification hereunder shall be subject to the following provisions: (i) the indemnifying party shall be given prompt written notice of the claim by the indemnified party, provided that any delay in providing notice shall not relieve the indemnifying party of its indemnity obligations under this Agreement unless, and only to the extent, the indemnifying party was prejudiced by the delay; (ii) the indemnifying party shall have the right to control the defense and all negotiations relative to the settlement of any such claim, provided that it diligently undertakes such defense and that no settlement admitting liability on the part of the indemnified party or limiting the indemnified party’s rights hereunder may be made without the express written consent of the indemnified party; and (iii) the indemnified party shall reasonably cooperate with the indemnifying party and its counsel at the indemnifying party’s cost and expense.
b） 本协议项下的任何赔偿要求均应遵守以下规定：（i） 受偿方应及时向赔偿方发出索赔的书面通知，但延迟提供通知不应免除赔偿方在本协议项下的赔偿义务，除非且仅在以下范围内： 赔偿方因延误而受到损害;（ii） 赔偿方有权控制与任何此类索赔的解决相关的抗辩和所有谈判，前提是其勤勉地进行此类抗辩，并且未经受偿方明确书面同意，不得达成承认受偿方责任或限制受偿方在本协议项下权利的和解;以及 （iii） 受偿方应与赔偿方及其律师合理合作，费用由赔偿方承担。

9、JURISDICTION.
9、管辖区。

This Agreement shall be governed by the laws of the People’s Republic of China (excluding the laws of Hong Kong, Macau and Taiwan). In the event of any inconsistency between the terms of the Insertion Order and this Agreement, the terms of the Insertion Order will prevail. Should a dispute arise between the Parties in connection with the Insertion Order or this Agreement, the Parties shall attempt to resolve such dispute through friendly consultations between themselves. If, however, the dispute cannot be resolved after such friendly consultations, then the Parties agree that such and all disputes arising in connection with this Agreement, including questions regarding its existence, validity or termination, shall be settled, referred to and finally resolved by the Shanghai lnternational Economic and Trade Arbitration Commission (“SHIAC”), under its Rules of Arbitration for the time being in force, which rules are deemed to be incorporated by reference to this section. The award shall be final and binding on both Parties. The prevailing Party, as determined by the arbitrators, shall be entitled to recover its reasonable costs, including the arbitration fees, and reasonable attorney’s fees from the non-prevailing Party; provided, however, that if the arbitrators determine that both Parties were at fault, the arbitrator or arbitrators shall apportion responsibility for such reasonable costs and expenses between the Parties based on each Party’s comparative responsibility as determined by the arbitrator or arbitrators.
本协议适用中华人民共和国法律（不包括香港、澳门和台湾法律）。如果广告订单的条款与本协议的条款之间存在任何不一致，则以广告订单的条款为准。如果双方之间就插入订单或本协议发生争议，双方应尝试通过友好协商解决此类争议。但是，如果经友好协商后仍无法解决争议，则双方同意，与本协议有关的所有争议，包括有关本协议的存在、有效性或终止的问题，应由上海国际经济贸易仲裁委员会（“SHIAC”）根据其当时有效的仲裁规则解决、提交并最终解决。 哪些规则被视为通过引用本节而纳入。该裁决为终局裁决，对双方均具有约束力。由仲裁员确定的胜诉方有权向败诉方收回其合理的费用，包括仲裁费和合理的律师费;但是，如果仲裁员确定双方都有过错，则仲裁员应根据仲裁员确定的双方的相对责任，在双方之间分担此类合理成本和费用的责任。

10、GENERAL
10、总则

10.1 Notices. Any notices, invoices and other documents under this Agreement shall be in written form and shall be submitted and sent to the specified mailing address or email address of the relevant party in the first part of this Insertion Order. SSP shall use the mailbox with suffix @[iflytek.com] or specified email address of [cxli@iflytek.com ], and DSP shall use the mailbox with suffix @[ youchaosh.cn ] or specified email address of [ chenjia@youchaosh.cn ], Issued from the address and number shown above, unless either Party has previously notified the other Party of the changed address and phone number in writing.
10.1 通知。 本协议项下的任何通知、发票和其他文件均应采用书面形式，并应提交并发送至本广告订单第一部分相关方的指定邮寄地址或电子邮件地址。SSP 应使用后缀为 @[iflytek.com] 的邮箱或指定的电子邮件地址 [cxli@iflytek.com ]，DSP 应使用后缀为 @[youchaosh.cn] 或指定的电子邮件地址 [chenjia@youchaosh.cn]，由上述地址和号码签发，除非任何一方事先以书面形式将更改后的地址和电话号码通知另一方。

Sending an email to the Email Address specified abovementioned or by posting a message to the Contact Person is considered as a notification to the other Party, and the notification is deemed to have been received at the time of issuance (in the case of an email or a phone message) or 7 days after the posting of the message (in the case of a message posted on the Specified Mailing Address).
向上述指定的电子邮件地址发送电子邮件或向联系人发布消息被视为向另一方发送通知，该通知在发出时（电子邮件或电话消息）或消息发布后 7 天（如果消息发布在指定邮寄地址）被视为已收到。

10.2 Force Majeure. Neither party shall be liable to the other party for any delay or failure in performance under this Agreement arising out of a cause beyond its control and without its fault or negligence. Such causes may include, but are not limited to fires, floods, earthquakes, strikes, unavailability of necessary utilities, blackouts, acts of God, acts of regulatory agencies, or national disasters.
10.2 不可抗力。 任何一方均不对另一方因无法控制的原因而引起的本协议项下的任何延迟或未能履行承担责任，且非其过错或疏忽。此类原因可能包括但不限于火灾、洪水、地震、罢工、必要的公用事业不可用、停电、天灾、监管机构的行为或国家灾难。

10.3 Counterparts. This Agreement may be executed in counterparts which together shall be deemed to constitute one valid & binding agreement & delivery of the counterparts may be effected by means of a fax or electronic mail transmission.
10.3 对应项。 此协议可以以副本形式执行，这些副本应被视为构成一个有效且具有约束力的协议，并且副本的交付可以通过传真或电子邮件传输的方式进行。