數位失憶
Forgotten Flaws, Fabricated Trust? The Effect of Digital Dependency and AI-Whitewashed Narratives on Brand Perception and Purchase Intention (7048)
被遺忘的缺陷,被捏造的信任?數位依賴與 AI 美化敘事對品牌認知和購買意願的影響 (7048)
Figure 1: The Theoretical Moderation Model
圖 1:理論調節模型
(此圖應放置在 2.4 節假說發展的結尾處)
程式碼片段
graph TD
A(AI Narrative <br><i>(Neutral vs. Whitewashed)</i>) -->|H1| D(Consumer Judgment <br><i>- Brand Trust <br> - Purchase Intention</i>);
A(AI 敘事 <br><i>(中立 vs. 美化)</i>) -->|H1| D(消費者判斷 <br><i>- 品牌信任 <br> - 購買意願</i>);
B(Digital Dependency <br><i>(High vs. Low)</i>) -->|H2 (Moderates)| A;
B(數位依賴性 <br><i>(高 vs. 低)</i>) -->|H2 (調節因子)| A;
subgraph "Hypothesized Relationship"
subgraph "假設關係"
A
B
D
end
style A fill:#dae8fc,stroke:#6c8ebf,stroke-width:2px
style B fill:#f8cecc,stroke:#b85450,stroke-width:2px
style D fill:#d5e8d4,stroke:#82b366,stroke-width:2px
Figure 1說明:本研究的理論模型。我們預期AI敘事類型會直接影響消費者判斷(H1),而此效果會受到消費者數位依賴程度的調節(H2)。
Figure 2: Interaction Effect of AI Narrative and Digital Dependency on Brand Trust
圖 2:AI 敘事與數位依賴對品牌信任的交互作用
(此圖應放置在 4.2.2 節描述Brand Trust交互作用的段落中)
Figure 3: 2x2 Experimental Design
圖 3:2x2 實驗設計
| AI Narrative Type AI 敘事類型 | |
| Neutral Narrative 中立敘事 | Whitewashed Narrative 粉飾敘事 |
Digital Dependency 數位依賴 | Low Dependency (n=39) 低度依賴 (n=39) | Low Dependency (n=38) 低度依賴 (n=38) |
| High Dependency (n=39) 高度依賴 (n=39) | High Dependency (n=40) 高度依賴 (n=40) |
Figure 4: Interaction Effect on Brand Trust(A bar chart or line graph showing the four group means. The y-axis is Brand Trust. The x-axis has two clusters: Neutral and Whitewashed. Within each cluster, there are two bars/points for Low and High Dependency. The graph clearly shows a larger gap between the bars for the High Dependency group compared to the Low Dependency group, especially in the Whitewashed condition.)
圖 4:對品牌信任的交互作用(顯示四組平均值的長條圖或折線圖。Y 軸為品牌信任。X 軸有兩個群組:中立和粉飾。每個群組內有兩個長條/點,分別代表低依賴和高依賴。圖中清楚顯示,高依賴組的長條間距比低依賴組更大,尤其是在粉飾條件下。)
The Exhausted Consumer: Digital Dependency, Decision Fatigue, and Somatic Symptoms in the E-commerce Era (7460)
精疲力竭的消費者:電子商務時代的數位依賴、決策疲勞與身體症狀 (7460)
Figure 1: Proposed Mediation Model
圖 1:提出的中介模型
+---------------------+ (H1) +------------------+ (H2) +------------------+
| Digital | ---------------> | Decision | ---------------> | Somatic |
| 數位 | ---------------> | 決策 | ---------------> | 身體 |
| Dependency | | Fatigue | | Symptoms |
| 依賴 | | 疲勞 | | 症狀 |
+---------------------+ +------------------+ +------------------+
| ^
|-------------------------------------------------------------------------|
(H3: Mediated Path)
<h3>中介路徑</h3>
Figure 2: Results of the Mediation Analysis for Study A
圖 2:研究 A 的中介分析結果
Digital Dependency (X)
數位依賴 (X)
|
| Path a: B = 0.51***
| 路徑 a:B = 0.51***
v
Decision Fatigue (M)
決策疲勞 (M)
|
| Path b: B = 0.29***
| 路徑 b: B = 0.29***
v
Somatic Symptoms (Y)
身體症狀 (Y)
Direct Effect (Path c'): B = 0.13**
直接效應 (路徑 c'): B = 0.13**
Indirect Effect (a*b): B = 0.15, 95% CI [0.09, 0.22]
間接效應 (a*b): B = 0.15, 95% CI [0.09, 0.22]
Note: Standardized regression coefficients are shown. Covariates (age, gender, education) are not shown for visual clarity.
註:顯示標準化迴歸係數。為視覺清晰起見,未顯示共變數(年齡、性別、教育程度)。
**p < .01, ***p < .001
Algorithmic Forgetting and Consumer Memory: The Effects of AI-Curated Content on Brand Recall, Resonance, and Purchase Intentions(7773)
演算法遺忘與消費者記憶:AI 策展內容對品牌回憶、共鳴和購買意圖的影響(7773)
Figure 1. Study 1 Experimental Design Flowchart
圖 1. 研究 1 實驗設計流程圖
視覺化展示Study 1的分組流程與主要測量時間點,包括參與者分配、內容類型(Comprehensive vs. AI-Filtered)、即時測量與延遲測量節點。
Figure 2. Brand Recall and Emotional Resonance by Condition (Bar Chart)
圖 2. 各條件下的品牌回想度與情感共鳴度(長條圖)
柱狀圖比較Comprehensive與AI-Filtered組在品牌回憶分數與情感共鳴的平均值,直觀展現兩組間顯著差異。
Figure 3. Brand Trust, Attitude, and Perceived Credibility by Condition (Bar Chart)
圖 3. 各條件下的品牌信任度、態度與感知可信度(長條圖)
柱狀圖同時呈現兩組在品牌信任、品牌態度與資訊可信度三項指標上的均數與標準差。
Figure 4. Study 2 2×2 Experimental Design Structure
圖 4. 研究 2 2×2 實驗設計結構
實驗設計示意圖,清楚標示四組(AI-Assisted/High Complexity, AI-Assisted/Low Complexity, Independent/High, Independent/Low)及操弄流程。
實驗設計示意圖,清楚標示四組(AI 輔助/高複雜度、AI 輔助/低複雜度、獨立/高、獨立/低)及操弄流程。
Figure 5. Product Recall and System Dependence by Condition (Bar Chart)
圖 5. 各條件下的產品回想度與系統依賴度(長條圖)
兩組(AI-Assisted vs. Independent)在產品回憶分數與系統依賴度上的均數比較,標註顯著性差異。
Figure 6. Interaction Effect: Perceived Value of Information Search by Search Mode and Product Complexity (Interaction Plot)
圖 6. 互動效果:資訊搜尋的知覺價值,依搜尋模式與產品複雜度區分(互動圖)
互動效應折線圖,顯示在高複雜度與低複雜度下,AI-Assisted與Independent組對資訊搜尋價值感知的交互作用。
Figure 7. Delayed Loyalty and Attitude Stability by Condition (Bar Chart)
圖 7. 延遲忠誠度與態度穩定性,依條件區分(長條圖)
一週延遲測試下,各組品牌忠誠與態度穩定性的平均比較。
Figure 8. Managerial and Policy Implications Matrix (Infographic or Summary Diagram)
圖 8. 管理與政策意涵矩陣(資訊圖或摘要圖)
將Table 9的管理意涵矩陣視覺化,強調四類利害關係人的風險、行動與案例對應,方便一頁掌握研究啟示。
Managerial and Policy Implications Flowchart (建議圖形內容,若需正式圖檔請回覆)
管理與政策意涵流程圖(建議圖形內容,若需正式圖檔請回覆)
中央圓圈:AI-Driven Content Curation
中央圓圈:AI 驅動的內容策展
四個分支箭頭連接:
Platform Designers:標註與內容選擇透明化
平台設計者:標註與內容選擇透明化
Brand Managers:平衡正/負面敘事、誠實溝通
品牌經理:平衡正/負面敘事、誠實溝通
Consumers:數位素養培育、主動懷疑
Policymakers:立法、標準化、第三方稽核
政策制定者:立法、標準化、第三方稽核
每個分支下附註主要行動建議與預期效益