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LOL ASSET LICENSE AND GAME MARKETING AGREEMENT
LOL 资产许可和游戏营销协议

(Cover Page)  (封面页)
Counterparty  对手方

Riot Games, Inc., 一家德克萨斯州公司(“RGI”) Riot Games Europe Production Holdings Limited,一家在马耳他注册的爱尔兰有限公司(“RGEPHL”,与 RGI 一起,统称为“Riot”)
Riot Games, Inc., a Delaware corporation ("RGI")
Riot Games Europe Production Holdings Limited, an Irish limited company registered as an oversea company in Malta ("RGEPHL", and, together with RGI, "Riot")
Riot Games, Inc., a Delaware corporation ("RGI") Riot Games Europe Production Holdings Limited, an Irish limited company registered as an oversea company in Malta ("RGEPHL", and, together with RGI, "Riot")| Riot Games, Inc., a Delaware corporation ("RGI") | | :--- | | Riot Games Europe Production Holdings Limited, an Irish limited company registered as an oversea company in Malta ("RGEPHL", and, together with RGI, "Riot") |
Riot Address for Notice
通知地址

地址:美国加利福尼亚州洛杉矶市万奥利匹克 Blvd 西部 12333 号,90064 邮编 收件人:Riot Games, Inc. 电子邮件:尼古拉斯·拉鲁特,nlaurent@riotgames.com MJ 王,mjwang@riotgames.com 额外副本发送至: 爱尔兰都柏林市约翰·罗杰森码头 7-11 号观景大楼 收件人:Riot Games Europe Production Holdings Limited 电子邮件:丹·张,dan.chang@riotgames.com 中国香港特别行政区中环 99 号皇后大道中 7201-7206 号中心 收件人:Riot Games Services Limited 电子邮件:叶俊山,joyeh@riotgames.com 张大维,dchang@riotgames.com
12333 W Olympic Blvd
Los Angeles, CA 90064, USA
Attn: Riot Games, Inc.
Email: Nicolas Laurent, nlaurent@riotgames.com
MJ Wang, mjwang@riotgames.com
With additional copies to:
The Observatory Building
7-11 Sir John Rogerson's Quay
Dublin 2, Ireland
Attn: Riot Games Europe Production Holdings Limited
Email: Dan Chang, dan.chang@riotgames.com
7201-7206 The Center
99 Queens Road Central
Hong Kong
Attn: Riot Games Services Limited
Email: Johnson Yeh, joyeh@riotgames.com
Dave Chang, dchang@riotgames.com
12333 W Olympic Blvd Los Angeles, CA 90064, USA Attn: Riot Games, Inc. Email: Nicolas Laurent, nlaurent@riotgames.com MJ Wang, mjwang@riotgames.com With additional copies to: The Observatory Building 7-11 Sir John Rogerson's Quay Dublin 2, Ireland Attn: Riot Games Europe Production Holdings Limited Email: Dan Chang, dan.chang@riotgames.com 7201-7206 The Center 99 Queens Road Central Hong Kong Attn: Riot Games Services Limited Email: Johnson Yeh, joyeh@riotgames.com Dave Chang, dchang@riotgames.com| 12333 W Olympic Blvd | | :--- | | Los Angeles, CA 90064, USA | | Attn: Riot Games, Inc. | | Email: Nicolas Laurent, nlaurent@riotgames.com | | MJ Wang, mjwang@riotgames.com | | With additional copies to: | | The Observatory Building | | 7-11 Sir John Rogerson's Quay | | Dublin 2, Ireland | | Attn: Riot Games Europe Production Holdings Limited | | Email: Dan Chang, dan.chang@riotgames.com | | 7201-7206 The Center | | 99 Queens Road Central | | Hong Kong | | Attn: Riot Games Services Limited | | Email: Johnson Yeh, joyeh@riotgames.com | | Dave Chang, dchang@riotgames.com |
Effective Date  生效日期 August 18, 2015  2015 年 8 月 18 日
Execution Date  执行日期 January 26, 2018  2018 年 1 月 26 日
Licensed Materials  授权材料

“LoL 游戏资产”指《英雄联盟》(简称“LoL”)游戏中的以下游戏玩法功能、概念和设计元素:(i)游戏小兵概念,包括位置和属性(例如,《英雄联盟》中的红色 buff 或“灰烬之 Crest of Cinders”、蓝色 buff 或“洞察之 Crest of Insight”、纳什男爵、龙等各自的概念及其相应的 buff 效果),(ii)游戏内物品或装备(即防御、攻击、魔法和杂项物品)及其相应的属性、规格和装备树构建,以及(iii)元系统(即地图布局,包括相关环境资产,如灌木丛、河道、墙壁等)(本小节(iii)中所述的“LoL 元资产”);但须提供,这些功能和元素须在 2016 年 1 月 1 日之前被纳入《英雄联盟》的公开发布版本。 为避免歧义,“LoL 游戏资产”明确排除以下项目:(i) 玩家控制的可选和可玩的角色(“英雄”);(ii) 任何与 LoL 中的小兵、物品、装备、环境资产或其他材料相关的名称、图标或外观感觉;(iii) LoL 的“艺术风格”;以及(iv) 从 2016 年 1 月 1 日之后引入的所有资产。“LoL 营销资产”指 Riot 和 LoL 品牌以及所有其他商标、服务标志、词语、标语、名称、符号、标志、设计、来源标识、短语和短语,包括标题、标志、产品设计、产品特征、角色名称、昵称、人设、声音、地名、场景、事物和事件,以及任何翻译、外语版本和组合,在整个合同期内与 Riot 或 LoL 相关并由 Riot 拥有或可授权的资产。
"LoL Game Assets" means the following in-game gameplay features, concepts, and design elements of the game "League of Legends" ("LoL"): (i) gameplay "creep" concepts, including location and attributes (e.g., the respective concepts of the red buff or "Crest of Cinders", blue buff or "Crest of Insight", Baron Nashor, and Dragon in LoL) and their corresponding respective "buff" effects, (ii) in-game items or equipment (i.e., defense, attack, magic, and miscellaneous items) and their corresponding attributes, specifications, and item tree buildout, and (iii) meta-systems (i.e., map layout, including related environmental assets such as bush, lanes, walls, etc.) (the foregoing in this sub-clause (iii), the "LoL Meta Assets"); provided, however, that such features and elements were incorporated into the public release version of LoL prior to January 1, 2016.
For the avoidance of doubt, "LoL Game Assets" expressly exclude the following items: (i) the selectable and playable characters in LoL controlled by the players ("Champions"); (ii) any names, icons, or look and feel of creeps, items, equipment, environmental assets, or other materials in LoL, (iii) the LoL "art style;" and (iv) any assets introduced from and after January 1, 2016.
"LoL Marketing Assets" means the Riot and LoL brands and all other trademarks, service marks, words, taglines, names, symbols, devices, designs, indicia of origin, short phrases, and short sayings, including titles, logos, product designs, product features, character names, nicknames, personas, sounds, place names, scenes, things, and events, as well as any translations, foreign language equivalents, and combinations, in each case associated with or related to Riot or LoL and that are owned or licensable by Riot during the Term.
"LoL Game Assets" means the following in-game gameplay features, concepts, and design elements of the game "League of Legends" ("LoL"): (i) gameplay "creep" concepts, including location and attributes (e.g., the respective concepts of the red buff or "Crest of Cinders", blue buff or "Crest of Insight", Baron Nashor, and Dragon in LoL) and their corresponding respective "buff" effects, (ii) in-game items or equipment (i.e., defense, attack, magic, and miscellaneous items) and their corresponding attributes, specifications, and item tree buildout, and (iii) meta-systems (i.e., map layout, including related environmental assets such as bush, lanes, walls, etc.) (the foregoing in this sub-clause (iii), the "LoL Meta Assets"); provided, however, that such features and elements were incorporated into the public release version of LoL prior to January 1, 2016. For the avoidance of doubt, "LoL Game Assets" expressly exclude the following items: (i) the selectable and playable characters in LoL controlled by the players ("Champions"); (ii) any names, icons, or look and feel of creeps, items, equipment, environmental assets, or other materials in LoL, (iii) the LoL "art style;" and (iv) any assets introduced from and after January 1, 2016. "LoL Marketing Assets" means the Riot and LoL brands and all other trademarks, service marks, words, taglines, names, symbols, devices, designs, indicia of origin, short phrases, and short sayings, including titles, logos, product designs, product features, character names, nicknames, personas, sounds, place names, scenes, things, and events, as well as any translations, foreign language equivalents, and combinations, in each case associated with or related to Riot or LoL and that are owned or licensable by Riot during the Term.| "LoL Game Assets" means the following in-game gameplay features, concepts, and design elements of the game "League of Legends" ("LoL"): (i) gameplay "creep" concepts, including location and attributes (e.g., the respective concepts of the red buff or "Crest of Cinders", blue buff or "Crest of Insight", Baron Nashor, and Dragon in LoL) and their corresponding respective "buff" effects, (ii) in-game items or equipment (i.e., defense, attack, magic, and miscellaneous items) and their corresponding attributes, specifications, and item tree buildout, and (iii) meta-systems (i.e., map layout, including related environmental assets such as bush, lanes, walls, etc.) (the foregoing in this sub-clause (iii), the "LoL Meta Assets"); provided, however, that such features and elements were incorporated into the public release version of LoL prior to January 1, 2016. | | :--- | | For the avoidance of doubt, "LoL Game Assets" expressly exclude the following items: (i) the selectable and playable characters in LoL controlled by the players ("Champions"); (ii) any names, icons, or look and feel of creeps, items, equipment, environmental assets, or other materials in LoL, (iii) the LoL "art style;" and (iv) any assets introduced from and after January 1, 2016. | | "LoL Marketing Assets" means the Riot and LoL brands and all other trademarks, service marks, words, taglines, names, symbols, devices, designs, indicia of origin, short phrases, and short sayings, including titles, logos, product designs, product features, character names, nicknames, personas, sounds, place names, scenes, things, and events, as well as any translations, foreign language equivalents, and combinations, in each case associated with or related to Riot or LoL and that are owned or licensable by Riot during the Term. |
Games Impacted  受影响的游戏

KOG(定义如下),和 LoL
KOG (as defined below), and
LoL
KOG (as defined below), and LoL| KOG (as defined below), and | | :--- | | LoL |
Territory  地域 The People's Republic of China, excluding Hong Kong, Macau, and Taiwan (the "Territory").
中华人民共和国(不包括香港、澳门和台湾)(“领土”)。
Term; Renewal  有效期;续期 Term of this Agreement: This Agreement commences upon the Effective Date and will remain in full force and effect until the earlier of (i) termination of the Agreement according to Section 8.1 or (ii) ten (10) years from the Effective Date, at which point the Agreement shall renew for one (1) year terms unless terminated by notice of non-renewal one hundred and eighty (180) days before the end of each such renewal year.
本协议的有效期:本协议自生效日起生效,并将持续有效,直至以下两项中较早者为止:(i)根据第 8.1 条终止本协议;或(ii)自生效日起十年。此后,本协议将自动续期一年,除非在每个续期年度结束前一百八十(180)天前发出不再续期的通知。
Riot Revenue Share  暴动收入分成

“ Riot 收益分成”是指 KOG 在适用区域内通过腾讯技术在协议期内产生的全部收入的 5%,并根据附件 2 第 4 条进行调整。收益分成自生效日期开始计算。“总收入”指腾讯技术在协议期内,在适用区域内由最终用户支付给腾讯的所有收入,包括但不限于:
"Riot Revenue Share" means five percent (5%) of KOG Gross Revenue from the Territory, subject to adjustment in accordance with Section 4 of Attachment 2. The Riot Revenue Share shall accrue commencing with the Effective Date.
"Gross Revenue" means (i) all revenue generated by Tencent Technology through KOG in the applicable Territory during the Term, including, but not limited to, (a) any amounts paid by end users to Tencent
"Riot Revenue Share" means five percent (5%) of KOG Gross Revenue from the Territory, subject to adjustment in accordance with Section 4 of Attachment 2. The Riot Revenue Share shall accrue commencing with the Effective Date. "Gross Revenue" means (i) all revenue generated by Tencent Technology through KOG in the applicable Territory during the Term, including, but not limited to, (a) any amounts paid by end users to Tencent| "Riot Revenue Share" means five percent (5%) of KOG Gross Revenue from the Territory, subject to adjustment in accordance with Section 4 of Attachment 2. The Riot Revenue Share shall accrue commencing with the Effective Date. | | :--- | | "Gross Revenue" means (i) all revenue generated by Tencent Technology through KOG in the applicable Territory during the Term, including, but not limited to, (a) any amounts paid by end users to Tencent |
Counterparty "Riot Games, Inc., a Delaware corporation ("RGI") Riot Games Europe Production Holdings Limited, an Irish limited company registered as an oversea company in Malta ("RGEPHL", and, together with RGI, "Riot")" Riot Address for Notice "12333 W Olympic Blvd Los Angeles, CA 90064, USA Attn: Riot Games, Inc. Email: Nicolas Laurent, nlaurent@riotgames.com MJ Wang, mjwang@riotgames.com With additional copies to: The Observatory Building 7-11 Sir John Rogerson's Quay Dublin 2, Ireland Attn: Riot Games Europe Production Holdings Limited Email: Dan Chang, dan.chang@riotgames.com 7201-7206 The Center 99 Queens Road Central Hong Kong Attn: Riot Games Services Limited Email: Johnson Yeh, joyeh@riotgames.com Dave Chang, dchang@riotgames.com" Effective Date August 18, 2015 Execution Date January 26, 2018 Licensed Materials ""LoL Game Assets" means the following in-game gameplay features, concepts, and design elements of the game "League of Legends" ("LoL"): (i) gameplay "creep" concepts, including location and attributes (e.g., the respective concepts of the red buff or "Crest of Cinders", blue buff or "Crest of Insight", Baron Nashor, and Dragon in LoL) and their corresponding respective "buff" effects, (ii) in-game items or equipment (i.e., defense, attack, magic, and miscellaneous items) and their corresponding attributes, specifications, and item tree buildout, and (iii) meta-systems (i.e., map layout, including related environmental assets such as bush, lanes, walls, etc.) (the foregoing in this sub-clause (iii), the "LoL Meta Assets"); provided, however, that such features and elements were incorporated into the public release version of LoL prior to January 1, 2016. For the avoidance of doubt, "LoL Game Assets" expressly exclude the following items: (i) the selectable and playable characters in LoL controlled by the players ("Champions"); (ii) any names, icons, or look and feel of creeps, items, equipment, environmental assets, or other materials in LoL, (iii) the LoL "art style;" and (iv) any assets introduced from and after January 1, 2016. "LoL Marketing Assets" means the Riot and LoL brands and all other trademarks, service marks, words, taglines, names, symbols, devices, designs, indicia of origin, short phrases, and short sayings, including titles, logos, product designs, product features, character names, nicknames, personas, sounds, place names, scenes, things, and events, as well as any translations, foreign language equivalents, and combinations, in each case associated with or related to Riot or LoL and that are owned or licensable by Riot during the Term." Games Impacted "KOG (as defined below), and LoL" Territory The People's Republic of China, excluding Hong Kong, Macau, and Taiwan (the "Territory"). Term; Renewal Term of this Agreement: This Agreement commences upon the Effective Date and will remain in full force and effect until the earlier of (i) termination of the Agreement according to Section 8.1 or (ii) ten (10) years from the Effective Date, at which point the Agreement shall renew for one (1) year terms unless terminated by notice of non-renewal one hundred and eighty (180) days before the end of each such renewal year. Riot Revenue Share ""Riot Revenue Share" means five percent (5%) of KOG Gross Revenue from the Territory, subject to adjustment in accordance with Section 4 of Attachment 2. The Riot Revenue Share shall accrue commencing with the Effective Date. "Gross Revenue" means (i) all revenue generated by Tencent Technology through KOG in the applicable Territory during the Term, including, but not limited to, (a) any amounts paid by end users to Tencent"| Counterparty | Riot Games, Inc., a Delaware corporation ("RGI") <br> Riot Games Europe Production Holdings Limited, an Irish limited company registered as an oversea company in Malta ("RGEPHL", and, together with RGI, "Riot") | | :--- | :--- | | Riot Address for Notice | 12333 W Olympic Blvd <br> Los Angeles, CA 90064, USA <br> Attn: Riot Games, Inc. <br> Email: Nicolas Laurent, nlaurent@riotgames.com <br> MJ Wang, mjwang@riotgames.com <br> With additional copies to: <br> The Observatory Building <br> 7-11 Sir John Rogerson's Quay <br> Dublin 2, Ireland <br> Attn: Riot Games Europe Production Holdings Limited <br> Email: Dan Chang, dan.chang@riotgames.com <br> 7201-7206 The Center <br> 99 Queens Road Central <br> Hong Kong <br> Attn: Riot Games Services Limited <br> Email: Johnson Yeh, joyeh@riotgames.com <br> Dave Chang, dchang@riotgames.com | | Effective Date | August 18, 2015 | | Execution Date | January 26, 2018 | | Licensed Materials | "LoL Game Assets" means the following in-game gameplay features, concepts, and design elements of the game "League of Legends" ("LoL"): (i) gameplay "creep" concepts, including location and attributes (e.g., the respective concepts of the red buff or "Crest of Cinders", blue buff or "Crest of Insight", Baron Nashor, and Dragon in LoL) and their corresponding respective "buff" effects, (ii) in-game items or equipment (i.e., defense, attack, magic, and miscellaneous items) and their corresponding attributes, specifications, and item tree buildout, and (iii) meta-systems (i.e., map layout, including related environmental assets such as bush, lanes, walls, etc.) (the foregoing in this sub-clause (iii), the "LoL Meta Assets"); provided, however, that such features and elements were incorporated into the public release version of LoL prior to January 1, 2016. <br> For the avoidance of doubt, "LoL Game Assets" expressly exclude the following items: (i) the selectable and playable characters in LoL controlled by the players ("Champions"); (ii) any names, icons, or look and feel of creeps, items, equipment, environmental assets, or other materials in LoL, (iii) the LoL "art style;" and (iv) any assets introduced from and after January 1, 2016. <br> "LoL Marketing Assets" means the Riot and LoL brands and all other trademarks, service marks, words, taglines, names, symbols, devices, designs, indicia of origin, short phrases, and short sayings, including titles, logos, product designs, product features, character names, nicknames, personas, sounds, place names, scenes, things, and events, as well as any translations, foreign language equivalents, and combinations, in each case associated with or related to Riot or LoL and that are owned or licensable by Riot during the Term. | | Games Impacted | KOG (as defined below), and <br> LoL | | Territory | The People's Republic of China, excluding Hong Kong, Macau, and Taiwan (the "Territory"). | | Term; Renewal | Term of this Agreement: This Agreement commences upon the Effective Date and will remain in full force and effect until the earlier of (i) termination of the Agreement according to Section 8.1 or (ii) ten (10) years from the Effective Date, at which point the Agreement shall renew for one (1) year terms unless terminated by notice of non-renewal one hundred and eighty (180) days before the end of each such renewal year. | | Riot Revenue Share | "Riot Revenue Share" means five percent (5%) of KOG Gross Revenue from the Territory, subject to adjustment in accordance with Section 4 of Attachment 2. The Riot Revenue Share shall accrue commencing with the Effective Date. <br> "Gross Revenue" means (i) all revenue generated by Tencent Technology through KOG in the applicable Territory during the Term, including, but not limited to, (a) any amounts paid by end users to Tencent |

通过适用的分发渠道下载 KOG 的技术,如有;(b)最终用户向腾讯科技支付的用于购买 KOG 虚拟货币和/或 KOG 虚拟物品的任何金额;以及(c)广告商或赞助商向腾讯科技支付的用于 KOG 内部广告或赞助库存的任何广告或赞助费用;减去(ii)此类交易中发生的实际且有记录的退款、取消交易、坏账和欺诈。为本协议的目的,术语“购买”指的是使用现金、预付费卡、腾讯虚拟货币或其他任何可用的支付方式购买 KOG 虚拟物品和/或 KOG 虚拟货币。为免疑义,仅最终用户用于购买 KOG 虚拟物品或与 KOG 相关的 KOG 虚拟货币的腾讯虚拟货币购买行为计入总收入。
Technology regarding KOG from the applicable distribution channels for the download of KOG, if any; (b) any amounts paid by end user to Tencent Technology for the Purchase of KOG Virtual Currency and/or KOG Virtual Items; and (c) any in-game advertising or sponsorship fees paid by advertisers or sponsors to Tencent Technology for advertising or sponsorship inventory within KOG; less (ii) all actual and documented chargebacks, bad-debts, refunds, cancellations, fraud arising out of such transactions.
By way of example and clarification, for purposes of this Agreement, the term "Purchase" refers to the purchase of KOG Virtual Items and/or KOG Virtual Currency by using cash, pre-paid cards, Tencent Virtual Currency or any other available payment method. For the avoidance of doubt, only purchases of Tencent Virtual Currency by end users used towards KOG Virtual Items or KOG Virtual Currency related to KOG shall count toward the Gross Revenue.
Technology regarding KOG from the applicable distribution channels for the download of KOG, if any; (b) any amounts paid by end user to Tencent Technology for the Purchase of KOG Virtual Currency and/or KOG Virtual Items; and (c) any in-game advertising or sponsorship fees paid by advertisers or sponsors to Tencent Technology for advertising or sponsorship inventory within KOG; less (ii) all actual and documented chargebacks, bad-debts, refunds, cancellations, fraud arising out of such transactions. By way of example and clarification, for purposes of this Agreement, the term "Purchase" refers to the purchase of KOG Virtual Items and/or KOG Virtual Currency by using cash, pre-paid cards, Tencent Virtual Currency or any other available payment method. For the avoidance of doubt, only purchases of Tencent Virtual Currency by end users used towards KOG Virtual Items or KOG Virtual Currency related to KOG shall count toward the Gross Revenue.| Technology regarding KOG from the applicable distribution channels for the download of KOG, if any; (b) any amounts paid by end user to Tencent Technology for the Purchase of KOG Virtual Currency and/or KOG Virtual Items; and (c) any in-game advertising or sponsorship fees paid by advertisers or sponsors to Tencent Technology for advertising or sponsorship inventory within KOG; less (ii) all actual and documented chargebacks, bad-debts, refunds, cancellations, fraud arising out of such transactions. | | :--- | | By way of example and clarification, for purposes of this Agreement, the term "Purchase" refers to the purchase of KOG Virtual Items and/or KOG Virtual Currency by using cash, pre-paid cards, Tencent Virtual Currency or any other available payment method. For the avoidance of doubt, only purchases of Tencent Virtual Currency by end users used towards KOG Virtual Items or KOG Virtual Currency related to KOG shall count toward the Gross Revenue. |
Riot Bank Information   Riot 银行信息

账户名称: Riot Games Europe Production Holdings Limited 账户号码: 0018690057 银行: Citibank, N.A., 伦敦分行 IBAN: GB55CITI18500818690057 银行识别代码 (BIC / SWIFT): CITIGB2L 地址: Citibank, N.A., 伦敦分行, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB 其他详情: 美元账户
Account Name: Riot Games Europe Production Holdings Limited
Account Number: 0018690057
Bank: Citibank, N.A., London Branch
IBAN: GB55CITI18500818690057
Bank Identification Code (BIC / SWIFT): CITIGB2L
Address: Citibank, N.A., London Branch, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB
Other Details: USD Account
Account Name: Riot Games Europe Production Holdings Limited Account Number: 0018690057 Bank: Citibank, N.A., London Branch IBAN: GB55CITI18500818690057 Bank Identification Code (BIC / SWIFT): CITIGB2L Address: Citibank, N.A., London Branch, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB Other Details: USD Account| Account Name: Riot Games Europe Production Holdings Limited | | :--- | | Account Number: 0018690057 | | Bank: Citibank, N.A., London Branch | | IBAN: GB55CITI18500818690057 | | Bank Identification Code (BIC / SWIFT): CITIGB2L | | Address: Citibank, N.A., London Branch, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB | | Other Details: USD Account |
Attachments  附件

附件 1 - 合同条款 附件 2 - 市场策略指南
Attachment 1 - Terms and Conditions
Attachment 2 - Marketing Strategy Guidelines
Attachment 1 - Terms and Conditions Attachment 2 - Marketing Strategy Guidelines| Attachment 1 - Terms and Conditions | | :--- | | Attachment 2 - Marketing Strategy Guidelines |
"Technology regarding KOG from the applicable distribution channels for the download of KOG, if any; (b) any amounts paid by end user to Tencent Technology for the Purchase of KOG Virtual Currency and/or KOG Virtual Items; and (c) any in-game advertising or sponsorship fees paid by advertisers or sponsors to Tencent Technology for advertising or sponsorship inventory within KOG; less (ii) all actual and documented chargebacks, bad-debts, refunds, cancellations, fraud arising out of such transactions. By way of example and clarification, for purposes of this Agreement, the term "Purchase" refers to the purchase of KOG Virtual Items and/or KOG Virtual Currency by using cash, pre-paid cards, Tencent Virtual Currency or any other available payment method. For the avoidance of doubt, only purchases of Tencent Virtual Currency by end users used towards KOG Virtual Items or KOG Virtual Currency related to KOG shall count toward the Gross Revenue." Riot Bank Information "Account Name: Riot Games Europe Production Holdings Limited Account Number: 0018690057 Bank: Citibank, N.A., London Branch IBAN: GB55CITI18500818690057 Bank Identification Code (BIC / SWIFT): CITIGB2L Address: Citibank, N.A., London Branch, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB Other Details: USD Account" Attachments "Attachment 1 - Terms and Conditions Attachment 2 - Marketing Strategy Guidelines"| | Technology regarding KOG from the applicable distribution channels for the download of KOG, if any; (b) any amounts paid by end user to Tencent Technology for the Purchase of KOG Virtual Currency and/or KOG Virtual Items; and (c) any in-game advertising or sponsorship fees paid by advertisers or sponsors to Tencent Technology for advertising or sponsorship inventory within KOG; less (ii) all actual and documented chargebacks, bad-debts, refunds, cancellations, fraud arising out of such transactions. <br> By way of example and clarification, for purposes of this Agreement, the term "Purchase" refers to the purchase of KOG Virtual Items and/or KOG Virtual Currency by using cash, pre-paid cards, Tencent Virtual Currency or any other available payment method. For the avoidance of doubt, only purchases of Tencent Virtual Currency by end users used towards KOG Virtual Items or KOG Virtual Currency related to KOG shall count toward the Gross Revenue. | | :--- | :--- | | Riot Bank Information | Account Name: Riot Games Europe Production Holdings Limited <br> Account Number: 0018690057 <br> Bank: Citibank, N.A., London Branch <br> IBAN: GB55CITI18500818690057 <br> Bank Identification Code (BIC / SWIFT): CITIGB2L <br> Address: Citibank, N.A., London Branch, Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB <br> Other Details: USD Account | | Attachments | Attachment 1 - Terms and Conditions <br> Attachment 2 - Marketing Strategy Guidelines |
This LoL Asset License and Game Marketing Agreement, which consists of this Cover Page, the Terms and Conditions attached as Attachment 1 and the other Attachments listed above, each of which are incorporated by reference (collectively, the “Agreement”) is entered into as of the Execution Date by and among Tencent Technology (Chengdu) Company Limited (“Tencent Technology”), Shenzhen Tencent Computer System Company Limited (“Tencent Computer Systems”, and, together with Tencent Technology, “Tencent”), and Riot as set forth above. This Agreement is effective as of the Effective Date and contains the terms and conditions under which (i) Riot grants Tencent the right to make available the LoL Game Assets for KOG in the Territory, and (ii) Riot and Tencent shall cooperate with respect to marketing involving KOG and LoL, among other things.
本《英雄联盟资产许可和游戏营销协议》(以下简称“本协议”)包括本封面页、作为附件 1 附上的条款和条件以及其他上述列出的其他附件(统称为“本协议”),于执行日期由成都腾讯科技有限公司(以下简称“腾讯科技”)、深圳腾讯计算机系统有限公司(以下简称“腾讯计算机系统”,与腾讯科技一起统称为“腾讯”)以及上述所列的 Riot 方共同签订。本协议自生效日期起生效,并包含了以下内容:(i)Riot 授予腾讯在指定区域内提供英雄联盟游戏资产的权利;(ii)Riot 和腾讯将就涉及英雄联盟的营销活动等进行合作。

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Figure 1: Shenzhen Tencent Compúter System Gompany Limited
图 1:深圳腾讯计算机系统有限公司

"Riot"  “Riot”

Riot Games,Inc.
Name: qquad\qquad 1.Dylan Jadeja
姓名: qquad\qquad 1.Dylan Jadeja

Title: qquad\qquad President  职位: qquad\qquad 总裁
Signature: qquad\qquad  签名: qquad\qquad
Riot Games Europe Production Holdings Limited
Name: qquad\qquad Name: qquad\qquad A.Dylan Jadeja
名称: qquad\qquad 名称: qquad\qquad A.Dylan Jadeja

Title: qquad\qquad Director   职位: qquad\qquad 董事
Title:   职位:
Signature:  签名:
Signature  签名
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