AWAI 专属报道…
“Rise of the Alt-Copywriter”
《“另类文案的崛起”》
Building Thriving Writing Businesses
聪明的文案如何建立繁荣的写作业务(While Making Traditional Client Work Optional)
（同时让传统客户工作变得可选）
来自 Rebecca Matter — AWAII 董事长
Hi there, 你好，
President, AWAI
What if everything you thought you needed to succeed as a copywriter… wasn’t the whole story?
如果你认为自己作为文案创作者所需要的一切……可能并不是完整的故事呢？
What if there was another path — one that complements client work (if you choose to work with clients)… expands your income potential…
如果你认为还有一条不同的道路——一条可以补充为客户工作（如果你选择为客户工作）……扩大你的收入潜力……
… and gives you even more control over your writing career?
…并能让你在写作生涯中拥有更多的控制权？
Today I’m going to show you exactly what this path looks like, and why it can help you have:
今天，我将向你展示这条道路的具体样子，以及它为何能帮助你获得：
- Predictable income coming in…
稳定的收入… - Complete creative freedom…
完全的创作自由… - Assets you fully own and control…
完全拥有并控制的资产…
All by leveraging your writing skills and passions in a unique way that gives you the ability to make traditional client work totally optional.
仅仅通过以一种独特的方式利用你的写作技能和热情，就可以让你的传统客户工作变得完全可选。
The crazy part? 更疯狂的是？
Most copywriters don’t realize this path exists.
大多数文案撰稿人并没有意识到这条道路的存在。
Because they think the traditional path to growing a writing business is the only one available to them.
因为他们认为建立写作业务的唯一途径是传统路径。
As you’re about to see, there’s another way…
正如你即将看到的，还有另一种方式…
One that works with the traditional path — or allows you to bypass client work if you prefer — but offers something even more:
一种与传统路径相辅相成——或者如果你愿意的话，可以绕过客户工作——但还能提供更多的途径：
A way to create something lasting with your writing — where every word adds to your own bottom line.
一种通过写作创造持久价值的方式——每写一个词都能增加你自己的收益。
But before I show you this alternative path… a question for you:
但在展示这条替代路径之前……一个问题给你：
Is This the Path You’re On?
这是你正在走的道路吗？
The path to success for the majority of copywriters looks like this —
大多数文案工作者的成功之路是这样的——
You start by mastering the fundamentals — taking courses, reading books, and practicing your craft.
你从掌握基本功开始——参加课程，阅读书籍，练习你的技艺。
You work on your copy chops, build your portfolio with samples, and eventually land your first client.
你提升文案能力，用作品集中的样本建立作品集，并最终赢得第一个客户。
Then your second… 然后是第二个……
And your third… 而你的第三…
Over time, you work your way up to bigger, better-paying projects and perhaps even a few retainer or profit-sharing deals.
随着时间的推移，你会接更大的、报酬更高的项目，甚至可能还有一些保留项目或利润分成的合作。
It’s a proven approach… one with clear steps to follow and it’s why so many writers choose it — and succeed with it.
这是一种 proven 的方法……它有明确的步骤可以遵循，这也是为什么这么多作家选择它并取得成功的原因。
There’s nothing wrong with this path.
这条道路没有错。
It works. 它奏效了。
Especially right now, when you consider:
尤其是在现在，当你考虑：
- “The Leap” — where 10 years of expected growth in e-commerce happened in just 90 days during 2020, bringing millions of businesses online that need great writers to help with their digital marketing efforts.
“跃升”——2020 年仅 90 天内电子商务就实现了 10 年的预期增长，数以百万计的企业因此上线，他们需要优秀的写手来帮助进行数字营销。 - The widespread use of AI, creating a “sea of sameness” where nothing stands out, highlighting the urgent need for authentic, human communication.
广泛使用 AI 导致内容同质化泛滥，没有什么能脱颖而出，凸显了真实、人性化沟通的迫切需求。 - The emergence of the $9 trillion longevity economy, where the 50+ consumer is king and is screaming to be understood and marketed to in the way they want.
随着价值 9 万亿美元的长寿经济的兴起，50+岁的消费者成为主导，他们渴望以自己想要的方式被理解和营销。
All these trends have created an unprecedented demand for skilled copywriters who know how to grab attention, connect with prospects, and move them to action.
这些趋势创造了一种前所未有的对懂得如何吸引注意力、与潜在客户建立联系并促使他们采取行动的优秀文案撰稿人的需求。
So to be crystal clear:
所以为了表述清楚：
The traditional path still works, and will continue to work.
传统的道路仍然有效，也将继续有效。
But as I mentioned earlier… what if there’s another way?
但就像我之前提到的……如果还有另一种方式呢？
One that builds on everything you’ve learned while giving you even more stability, and control over your career?
一个在你已经学到的一切基础上，给你更多稳定性和职业控制权的领域？
There Is Another Way…
One That EVERY Copywriter
Needs to Consider
还有一种方式……这是每一位文案撰稿人需要考虑的方式
It’s a path that gives you the choice to work with clients on your terms, or never need them at all.
这是一条你可以根据自己的条件与客户合作的路径，或者完全不需要客户。
And it’s a way to create something more lasting, far more predictable, and ultimately, more rewarding.
而这是一种创造更加持久、更加可预测，并最终更具回报的方式。
Now, the good news is…
现在，好消息是…
With this alternative path, you are NOT going to abandon the copywriting skills you’ve worked so hard to master.
通过这条替代路径，你并不会放弃你辛苦掌握的文案写作技能。
Instead, you’re going to leverage them in a NEW way.
相反，你将用一种全新的方式利用它们。
One that benefits YOU exponentially more than the traditional “working with clients” route.
比传统“为客户服务”模式更能让你受益匪浅。
And the best part?
而最好的部分是？
You can start this TODAY, even if:
即使你今天才开始，也可以做到：
- You aren’t the best copywriter in the world…
你不是世界上最好的文案撰稿人…… - You have ZERO connections in the industry…
你在行业里没有任何人脉…… - You’re working a full-time job…
你正在做一份全职工作…… - You’ve never had a single paying client…
你从未有过付费客户……
This new approach strips away all the usual “gatekeepers” that typically stand between you and copywriting success.
这种新的方法去掉了你和文案成功之间通常的所有“把关人”。
What Makes This Different.
这有何不同。
This path is so different from the traditional freelance copywriting route…
这条路和传统的自由撰稿文案路线截然不同……
… that we call copywriters who choose it “alt-copywriters.”
……我们称之为“另类文案写手”的文案写作者。
And their ranks are starting to grow.
而他们的队伍也开始扩大。
You won’t find alt-copywriters relying solely on freelance job boards…
你不会发现 alt-copywriter 们仅仅依赖自由职业招聘板……
You won’t see them sending out cold emails in hopes of landing a client…
你不会看到他们通过发送冷邮件来争取客户……
And you certainly won’t see them competing for lower-paying projects on popular freelancing sites.
你也不会看到他们会在流行的自由职业网站上竞标低薪项目。
Why? 为什么？
Alt-copywriters never need to “audition” for work or convince anyone of their value.
Alt-copywriters 无需“试镜”找工作，也不需要说服任何人他们的价值。
What’s more… 更多……
They don’t trade their hours for dollars in the way most freelance copywriters do. And they certainly don’t let clients dictate their schedule.
他们不像大多数自由撰稿人那样用时间换取美元。他们也不会让客户来安排自己的日程。
Instead… 而是……
Alt-copywriters use their copywriting skills to grow their own business… where every word they write ultimately adds to their own bottom line.
alt-文案工作者利用他们的文案写作技能来发展自己的业务……他们写的每句话最终都增加了自己的收益。
And while traditional copywriters go after bigger clients and better-paying projects…
而传统文案工作者则瞄准更大的客户和更有回报的项目……
Alt-copywriters focus on creating systems that help generate revenue whether they're writing that day or not.
alt-文案工作者专注于创建系统，以便在他们写作的那天或不在那天都能产生收入。
And perhaps the biggest difference of them all:
而最大的不同可能在于：
While traditional copywriters think about where their next projects are coming from…
当传统文案撰稿人考虑他们的下一个项目来自何处……
Alt-copywriters wake up every morning knowing exactly how much they're likely to make that month — because they've built a ridiculously simple, predictable, and sustainable business around their writing skills.
alt-copywriter 每天早上都知道自己这个月大概能赚多少钱——因为他们建立了一项极其简单、可预测且可持续的业务，基于他们的写作技能。
In short, alt-copywriters are growing an asset that increases in value over time…
简言之，alt-copywriters 正在积累一种随着时间增值的资产……
… creates new opportunities every day (instead of waiting for clients to come knocking)…
… 每天都会创造新的机会（而不是等待客户主动上门）…
… and puts them in the driver’s seat.
……并让他们坐在驾驶座上。
YOU — An Alt-Copywriter?
你——另类文案高手？
If you’re the kind of writer who wants to diversify your writing income beyond client work…
如果你是一名希望在客户工作之外多样化写作收入的作家……
If you’d like to leverage your writing skills in new and exciting ways…
如果你想以新的和令人兴奋的方式利用你的写作技能……
If you’d love to create your own assets you control and that grow in value over time…
如果你希望创建自己控制的资产，并且这些资产随着时间增长价值……
Then becoming an alt-copywriter could be the perfect next step for you.
那么成为一名替代文案可能正是你下一步的完美选择。
Just imagine… 想象一下…
It’s a Tuesday morning… you grab your coffee or favorite drink, and open your laptop.
这是一个周二的早晨……你拿起咖啡或最爱的饮料，打开笔记本电脑。
You look forward to it, because you’re building something for yourself.
你期待着，因为这是为你自己打造的。
You’ve got an audience who’s looking forward to hearing from you and what you have to say.
你有一个期待聆听你和你的观点的受众。
So you sit down and write an email about your internal debate from last night — was ordering takeout for the third night in a row being resourceful because you avoided grocery shopping… or just lazy?
于是你坐下来写了一封邮件，回顾了昨晚的内部辩论——连续第三晚点外卖是富有创造力的表现，因为你避免了去超市购物……还是只是懒惰？
You turn it into a quick lesson about prioritizing time.
你把它变成一个关于优先管理时间的快速课程。
As you finish editing and press send, you smile… because how cool is it that you get to share a moment, spark a thought, or offer value to the people who've chosen to follow you?
当你完成编辑并点击发送时，你会微笑……因为你能与选择关注你的人分享一个瞬间、激发一个想法或提供价值，这多酷啊？
It certainly didn’t feel like work at all!
这根本不像工作！
And yet… 然而……
That one email has the potential to generate income for you throughout the next few days! At this point, because you’ve set up the “machine” that is your alt-copywriting business…
那封邮件在未来几天内都有可能为你带来收入！到这个阶段，因为你已经搭建起了你的“机器”——替代文案业务……
Your day is pretty much done.
你的工作日差不多结束了。
Time to go about the rest of your life and collect any fun stories or experiences for tomorrow’s email.
去继续你的人生，收集一些有趣的故事或经历，准备明天的邮件吧。
Maybe you'll take on that interesting client project you've been eyeing (because now it's truly YOUR choice).
或许你可以接手那个你一直感兴趣的客户项目（因为现在这真的成了你自己的选择）。
Or perhaps you'll spend some time working on your next digital product — another asset that can generate income for months or even years to come.
或许你将花些时间开发你的下一个数字产品——另一个可以为你带来数月甚至数年收入的资产。
Or maybe you'll just close the laptop and head out for a walk, knowing you’ve done your part to keep things humming along.
或许你只是关上笔记本，出去散散步，知道你已经尽了自己的努力，让一切顺利进行。
Because that's the beauty of being an alt-copywriter.
因为这就是成为一名 alt-copywriter 的魅力。
You're no longer writing for a living. Instead, you’re writing to create something lasting.
你不再为了谋生而写作。相反，你是为了创造一些持久的东西而写作。
Something that can grow more valuable with every email you send…
每封邮件发送出去，价值都能增长……
Something that's completely YOURS.
完全是你的。
And while this will take effort on your part to get things up at first…
而一开始这需要你付出努力来搭建……
It’s like I said — you don't need to be the world's greatest copywriter to make this work.
正如我说的——你不需要成为世界上最伟大的文案撰稿人就能做到这一点。
You don't need a huge following or tons of industry connections.
你不需要庞大的粉丝基础或大量的行业联系。
All you need is the right framework to follow, and the willingness to share your unique perspective with people who want to hear from you.
你需要的只是一个正确的框架来遵循，以及愿意与那些希望听到你独特视角的人分享。
And if you’d like to learn exactly how to make this happen… let me introduce you to someone who’s absolutely MASTERED this approach…
如果你想了解具体如何做到这一点……让我向你介绍一位绝对精通这种方法的人……
Meet the Original “Alt-Copywriter”
遇见最初的“另类文案高手”
His name is Ben Settle.
他的名字是本·塞特尔。
Chances are you’ve probably heard of him.
你很可能听说过他。
And if you haven’t, it’s high time you did!
如果你还没有这样做，现在正是时候了！
He’s widely recognized as one of the sharpest and most innovative marketing minds in the business.
他被誉为商业中最敏锐和最具创新精神的营销头脑之一。
For almost 23 years, his unconventional methods have helped generate millions in sales across hyper-competitive markets — including everything from golf to martial arts.
将近 23 年来，他不拘一格的方法在高度竞争的市场中帮助产生了数百万美元的销售额——从高尔夫到武术，无所不包。
One of the things that sets Ben apart — aside from being one of the “alt-copywriting” pioneers — is the unprecedented respect he’s earned from the industry’s biggest names.
除了是“另类文案写作”领域的先驱之一外，Ben 还因其从行业顶尖人物那里赢得的前所未有的尊重而脱颖而出。
Bob Bly calls Ben’s writing style “stunningly effective.”
Bob Bly 称 Ben 的写作风格“极具效果”。
Copywriting legend Mark Ford says he’s “one of the most original and captivating writers in our industry.”
文案传奇人物马克·福德说他是“业内最具原创性和吸引力的作家之一”。
Nick Usborne calls Ben “an email poet.”
Nick Usborne 称 Ben 是“一封电子邮件的诗人”。
And the best of the best — master copywriter Gary Bencivenga — once said to Ben, “Good copy intoxicates me. Yours is high proof!”
而最顶尖的——大师级文案撰稿人加里·本奇文加曾经对本说：“优秀的文案让我陶醉。你的文案酒精度很高！”
However, it wasn’t always this way…
然而，情况并非总是这样……
Back in the late 90s, Ben Settle was desperate.
上世纪 90 年代末，本·塞特尔处境艰难。
He'd tried his hand at multi-level marketing (MLM), but it wasn’t working out.
他曾经尝试过多层次营销（MLM），但并没有成功。
Things got so bad, he ended up living in a cramped $250-a-month office space, sneaking out at dawn to shower at a local gym before anyone could catch him living there.
情况糟糕到他不得不住在狭小的每月 250 美元的办公室里，每天黎明时分偷偷去附近的健身房洗澡，以免被人发现他住在那里。
But then he discovered copywriting — just like you have — and things started looking up.
但后来他发现了文案写作——就像你发现的一样，情况开始好转起来。
He landed clients, got better projects, even some profit-sharing deals.
他接到了客户，获得了更好的项目，甚至有些利润分成的 deal。
But then everything took a huge leap forward when he discovered alt-copywriting…
但当他发现替代文案写作时，一切都取得了巨大的飞跃……
He no longer had to rely on clients or ever work with them again (if he didn’t want to).
他再也不需要依赖客户，也不必再与他们合作（除非他愿意）。
Instead, he could just write his daily email to his list…
相反，他可以直接给他的邮件列表写一封日常邮件……
… and make more than enough money to live comfortably.
……从而赚取足够的钱，过上舒适的生活。
And at first, he really pushed this new freedom to the limit…
起初，他真的把这种 newfound 自由发挥到了极致……
… often writing an email in 10 minutes or so, and calling it a day.
……往往在 10 分钟内写完一封邮件，然后就结束了。
But eventually, he started enjoying what he was doing so much that he’s now built multiple businesses by leveraging his writing skills, including an education business… a software business… and even a publishing business!
但最终，他开始享受自己的工作，现在他已经通过利用自己的写作技能建立了多个业务，包括一个教育业务……一个软件业务……甚至一个出版业务！
He’s now wealthier than he’d ever imagined he’d be in those earlier MLM days…
他现在比以前多层级营销（MLM）时期想象的还要富有……
And what’s better is that “work” is no longer work.
而且更好的是，“工作”已经不再是工作了。
Every day is an exciting mission.
每一天都是一次激动人心的任务。
And he gets to do what he wants, when he wants, where he wants to (these days, he lives steps away from the Pacific Ocean and will often go for walks on the beach and has plenty of “leisure” time).
而且他可以随心所欲地工作，想什么时候做就什么时候做，想在哪里做就在哪里做（如今，他住在太平洋岸边几步之遥的地方，经常会在海滩上散步，还有大量的“闲暇”时间）。
Perhaps more importantly…
或许更重要的是……
What he does is also very fulfilling.
他所做的也非常充实。
He regularly gets raving testimonials from people who absolutely LOVE his work and what he does.
他经常收到对他作品和他所做的事无比热爱的人的狂热好评。
After all, he’s helping his audience solve very real problems and achieve their goals. He gets to see firsthand how his work makes a genuine difference in their lives.
毕竟，他帮助观众解决了实际问题，实现了他们的目标。他能亲眼看到自己的工作对他们的生活产生了真正的积极影响。
And that’s the real reward of this approach… knowing that as you’re growing something valuable for yourself, you’re also bringing a ton of value to others.
而这就是这种方法真正的回报……你知道你在为自己创造宝贵的东西的同时，也在为他人带来巨大的价值。
Does this sound like the life for you?
这听起来像是你的生活吗？
If so, I’ve got some GREAT news…
如果是这样，我有一些非常好的消息……
You’re About to Discover
How You Can Become a
“Client-less Copywriter,” Too
你即将发现如何也能成为一名“无客户文案写手”
I’m thrilled to announce we’ve partnered with Ben to bring you his newest, most up-to-date framework for becoming a successful “alt-copywriter.”
我很高兴宣布我们与本合作，将带来他最新的、最全面的框架，帮助你成为一名成功的“另类文案撰稿人”。
It’s the new Client-less Copywriter program.
这是全新的无客户文案作家计划。
Inside, Ben literally gives you the roadmap he’s spent nearly 23 years building and following — his entire framework for growing a thriving business without EVER needing a single client (though if you still want to work with clients, this framework lets you do that and in fact, makes it so you can charge higher fees for what you do!).
里面，本 literally 给你他花费近 23 年构建和遵循的完整路线图——他整个体系，用于建立一个繁荣的业务，完全不需要任何单一客户（尽管如果你仍然想与客户合作，这个体系让你这样做，并且实际上让你能够为你的服务收取更高的费用！）
You’ll discover: 你将发现：
- How to leverage your copywriting skills to create a real asset that can pay you again and again…
如何利用你的文案写作技能创造一个真正的资产，让它可以一次又一次地为你赚钱…… - Ben's proven "write once, profit forever" framework that can help you create many potential income streams from your writing…
Ben 的 proven “写一次，永久盈利”框架，可以帮助你从写作中创造多个潜在的收入流…… - The exact steps to growing this business so its value increases with each passing month…
将这家企业在每个月的价值都提升的具体步骤…… - And how to structure everything so your business runs smoothly and without you having to be chained to your desk, 24/7…
以及如何构建整个体系，使你的业务运行顺畅，而你无需整天守在办公桌前，24 小时不间断地工作……
I’ll tell you more about this exciting program ahead, along with how you can be among the few in the world who have access to it.
我将向你详细介绍这个令人兴奋的项目，以及你如何成为世界上为数不多能使用该项目的人。
But first… 但首先…
How about I just GIVE you the four simple steps in Ben’s framework?
不如我直接给你讲讲本框架里的四个简单步骤？
These are the same steps that transformed him from a traditional freelance copywriter into one of the most successful alt-copywriters in the world.
这些步骤将他从一名传统的自由撰稿文案工作者转变为世界上最成功的替代文案工作者之一。
Step 1 第一步 Create Your One-Sentence Business Plan
制定你的单句商业计划
At the core of Ben’s framework is his crazy simple, but highly effective “one-sentence” business plan.
本的核心框架是他那个既简单又非常有效的“一句话”商业计划。
All you need to do is answer a series of four questions.
你只需要回答一系列四个问题。
Now, I can’t give away all four questions here (you’ll have to grab a copy of The Client-less Copywriter), but I can at least get you started and most of the way there…
现在，我不能在这里全部透露这四个问题（你得去拿一份《无客户文案写手》），但我至少可以帮你开始，并带你走上大部分路程……
You start by answering this one simple question…
你首先需要回答这个问题……
Who do you want to serve?
你想为谁服务？
This is such a great question, because Ben’s framework isn’t about chasing after money or picking a niche because it’s “hot” and other people are in it.
这是一个非常好的问题，因为 Ben 的框架并不是关于追逐金钱或选择热门领域，只是因为其他人在做。
Instead, you need to “choose” the people you actually care about and want to help!
相反，你需要选择那些你真正关心并想帮助的人！
For example, in Ben’s very early days, as he was thinking about who he wanted to serve, he immediately thought about men who were concerned about their prostate health.
例如，在本的早期阶段，当他考虑要服务的对象时，他立刻想到了那些关心前列腺健康的男性。
Why? 为什么？
Because it was something that had affected his own family.
因为这件事曾影响到他的家人。
He knew how scary and frustrating it could be for men dealing with these issues and their loved ones.
他知道这些男性在面对这些问题及其家人时会感到多么可怕和沮丧。
So he wanted to create something that would truly help.
所以他想要创造一些真正有用的东西。
Given all his personal experience with this topic, he wrote a book, built a small platform around it, and turned that passion into a business.
鉴于他对这个话题有着丰富的个人经验，他写了一本书，在此基础上建立了一个小型平台，并将这份热情转化为一项事业。
It wasn’t glamorous or sexy. But it WORKED.
这并不 glamorous 或 sexy。但它是有效的。
Because he truly understood his audience — the people he wanted to serve.
因为他真正理解了他的受众——他想要服务的人。
He knew what they were going through. He knew what it was like to have someone you love have prostate issues.
他知道他们的感受。他知道当所爱的人患有前列腺问题时那种感觉。
And he understood what was on his prospects’ minds.
他明白了潜在客户心里的想法。
Ben didn’t have to “discipline” himself to work on the business, because it’s an issue he cares about.
本不需要“强迫”自己去经营这个业务，因为这是他关心的问题。
And therein lies the key…
而关键就在于此…
You don’t want ANY of this to feel like “work.”
你不想让任何事情感觉像“工作”。
That’s why you pick an audience of people you sincerely want to help, because they’re going through something YOU’VE experienced and dealt with, and you know “the way forward.”
这就是你要选择一个真心想要帮助的受众群体的原因，因为他们正在经历你亲身经历过并已妥善处理的事情，你知道“前进的道路”。
And because of this simplicity…
正因为如此……
You can grow a business around almost ANY topic or issue — from home security… to buying and selling used designer clothing… to hobbies like playing guitar or learning card magic tricks.
你可以围绕几乎任何话题或问题发展业务——从家庭安全……到买卖二手设计师服装……到爱好如弹吉他或学习魔术技巧。
By the time you’re done thinking about and answering this question, you want to create a statement.
等你思考并回答完这个问题时，你想要创建一个声明。
Something simple like: 简单如：
“I want to help parents of neuro-divergent kids navigate the public school system.”
“我想帮助神经多样性孩子的父母 navigater 公共教育系统。”
Or…
“I want to help busy professionals master the art of home cooking without spending hours in the kitchen.”
“我想帮助忙碌的专业人士掌握家庭烹饪的艺术，而无需花费数小时在厨房里。”
Or even… 或者……
“I want to help first-time aquarium owners keep their fish healthy and create stunning underwater environments."
“我想帮助首次养鱼的主人让鱼儿保持健康，并打造令人惊叹的水下环境。”
It’s really that simple.
真的就这么简单。
And here’s the best part:
而最棒的部分是：
Ben will walk you through every step of creating your One-Sentence Business Plan inside The Client-less Copywriter.
Ben 将会带你一步步创建你的单句商业计划，全部包含在《无客户文案高手》中。
He’ll give you plenty of REAL examples, so you can come up with a one-sentence business plan that feels completely authentic to YOU, ensuring you will feel excited about it.
他会给你提供很多真实的案例，这样你就可以制定出一个完全符合你个人风格的一句话商业计划，确保你对此感到兴奋。
Now once your plan is in place, you’re ready for Step 2…
现在你的计划已经就绪，就可以开始第 2 步……
Step 2 步骤 2 Create Your Opt-In Page 创建您的订阅页面
Now that you know WHO you want to serve…
现在你已经知道了你想服务的对象……
It’s time for your next step — setting up what’s known as an “opt-in” page.
是时候进行下一步——设置一个被称为“订阅确认”页面了。
This is where people who you want to serve will take their first step into your “ecosystem”… by giving you their email address.
这将是你的目标受众进入你的“生态系统”的第一步……通过提供他们的电子邮件地址。
Now don’t worry… 现在别担心……
This is FAR simpler than you might think — especially with how Ben shows you how to do it.
这比你想象的要简单得多——尤其是 Ben 向你展示的那些方法。
All you need are two key elements:
你只需要两个关键要素：
-
A compelling headline 一个引人入胜的标题
This is your promise — a clear, enticing reason for someone to sign up.
这是你的承诺——一个清晰、诱人的理由，让人愿意注册。For example: 例如：
“Discover the Simple Framework That Turns Your Writing Into a 24/7 Income Stream (No Clients Required!)”
“发现简单框架，让你的写作变成 24/7 的收入流（无需客户！）”Your headline should immediately communicate the value of what they’ll get by giving you their email address and joining your list.
你的标题应该立即传达出他们通过提供邮箱地址并加入你的邮件列表所能获得的价值。 -
The “shameless bribe” “无耻的贿赂”
Next, you need to give them a REASON to opt in — i.e., something valuable that’s related to the problem they want solved or the dream they’re chasing.
接下来，你需要给他们一个加入的理由，即与他们想要解决的问题或追求的梦想相关的一些有价值的内容。This could be almost anything, like a free report, a checklist, a simple training video… Ben calls this the “shameless bribe” and it’s what will get folks “in the door” and onto your email list.
这可以是任何东西，比如一份免费报告、一份检查清单、一个简单的培训视频……本将其称为“无耻的诱饵”，它将让人们对你的邮件列表感兴趣并进入你的邮件列表。
Now I can’t say this enough, but this is not hard to create at all, even if you’re terrible with technology.
现在我强调不够，但这完全不难创造，即使你对技术一窍不通。
Ben himself confesses that he’s really bad with tech — especially when it comes to setting up ANY kind of page.
本自己承认他对技术一窍不通——尤其是设置任何类型的页面。
That’s why he’ll tell you the exact software HE uses that makes it “stupid simple” to get this part done.
这就是为什么他会告诉你他使用的具体软件，让这个部分变得“极其简单”。
It’s one of those “if HE can do it, then you can too” types of situations.
这是一种“如果他能做到，你也能做到”的情况。
With your opt-in page in place, it’s time to move onto…
有了订阅页面，接下来该转向……
Step 3 步骤 3 Get People to Your Opt-In Page
引导人们到你的订阅页面
Now that you’ve created an irresistible opt-in page, it’s time for the fun part — getting people to visit it.
现在你已经创建了一个无法抗拒的订阅页面，接下来就是有趣的部分——让人们访问它。
Your mission is to bring in as many interested people from your ideal audience as possible, so they can join your list.
你的任务是尽可能多地吸引你理想受众中的感兴趣的人，让他们加入你的邮件列表。
This may sound complicated — but it’s really not.
这可能听起来很复杂——但实际上并不难。
All you need are a few simple strategies that all revolve around writing content every day.
你需要的只是一些简单的策略，这些策略都围绕着每天写作内容来展开。
This content — whether it’s a blog post, a social media post, etc.…
这篇内容——无论是博客文章、社交媒体帖子等……
… will all lead people back to your opt-in page.
……都会引导人们回到你的订阅页面。
Think of it as giving your audience valuable content while showing them where to go for more.
把它看作是向你的受众提供有价值的内容，同时引导他们获取更多内容的地方。
And the great news is…
而且令人振奋的是……
In The Client-less Copywriter, Ben shows you 10 different ways to do this and get hordes of people to your opt-in page. (You only need two or three, but this will give you plenty of options to choose from.)
在《无客户文案写手》中，本会向你展示 10 种不同的方法，让你吸引大批人来到你的订阅页面。（你只需要两三种方法就够了，但这会让你有更多的选择。）
You’ll discover: 你将发现：
- A decades-old list-building secret that can add hundreds of new subscribers to your list in a single day and is 100% free…
一个几十年前的列表构建秘诀，可以在一天内为你增加数百个新订阅者，而且完全免费… - The "Gene Schwartz technique" you can use to have your EXISTING clients work on your behalf to grow your list for you (this works especially well if you're just starting out)…
你可以使用的“Gene Schwartz 技术”，让现有的客户为你工作，帮助你扩大邮件列表（如果你刚开始，效果尤其好）… - A set-it-and-forget-it strategy that keeps bringing in new leads years after you do the initial work (this is one of Ben's favorites)…
一种设置后即可长期带来新潜在客户的策略（这是本最喜欢的一种）…… - How to use the “email snowball” to leverage everything you write and get compounding leads onto your email list each month…
如何利用“邮件雪球”来发挥你所写的一切作用，并每月获得滚雪球般的潜在客户进入你的邮件列表…… - The counterintuitive approach that gets other marketers eagerly sending you their best subscribers…
与直觉相反的方法，能让其他营销人员迫不及待地将他们最好的订阅者介绍给你…… - A sneaky method that motivates people to actively SEEK YOU OUT and join your list (without you ever having to promote yourself)…
一种巧妙的方法，能够激励人们主动来找你并加入你的邮件列表（而你甚至无需自我推广）…… - How to create content “tentacles” that give you dozens of invisible paths that lead straight to your opt-in page…
如何创建内容“触手”，为你提供数十条隐形路径，直达你的订阅页面…… - A unique "value swap" technique where you can trade just 60 minutes of your time for potentially hundreds of new subscribers to your email list…
一种独特的“价值交换”技巧，你只需提供 60 分钟的时间，就能 potentially 获得数百个新的电子邮件订阅者…… - The 90-day "sustainable growth" blueprint that helps you identify your most effective list-building methods, all while eliminating the ones that waste your time…
90 天的“可持续增长”蓝图，帮助你识别最有效的列表构建方法，同时消除那些浪费你时间的方法…… - And much, much more…
和许多、许多更多的内容…
Step 4 步骤 4 Write Daily Emails and
Build Relationships
每日撰写邮件并建立关系
The beating heart of your client-less copywriting business is pretty darn simple — writing a daily email to your list.
你的没有客户的文案业务的核心其实很简单——每天给你的邮件列表发送一封邮件。
This step might seem intimidating at first, but it’s far easier to do once Ben explains how to do it and where you can get ideas for what to write each day.
这一步乍看之下可能会让人感到有些 intimidated，但一旦 Ben 解释了如何操作，并提供了每天写作内容的灵感来源，就会变得容易得多。
Now, let’s address the elephant in the room…
现在，让我们来谈谈房间里的大象……
A lot of people think emailing daily might annoy people or get folks to unsubscribe.
很多人认为每天发邮件可能会让人感到烦扰，导致人们退订。
Ben had these exact same concerns starting out. But he quickly discovered that the more emails he sent, the more money he made.
本刚开始时也有同样的顾虑。但他很快发现，他发送的邮件越多，赚的钱就越多。
And the reason is proximity.
原因是 proximity 所在的位置近。
Think about it: 想想看：
Every day you show up in someone's inbox, you're building a relationship.
你每天出现在某人的收件箱中，就是在建立关系。
Every story you share, every insight you offer, every piece of advice you give…
你分享的每一个故事，提供的每一个见解，给出的每一句建议……
It all adds up to something Ben calls "friendly familiarity."
这 all 加起来就是本所说的“亲切的熟悉感”。
And this friendly familiarity is worth its weight in gold. Because when people feel like they know you, when they trust you, when they look forward to hearing from you each day…
这种亲切的熟悉感价值连城。因为当人们觉得认识你，信任你，期待每天都能听到你的消息时…
That's when the magic happens… THAT’S when they start buying from you without hesitation.
这时，奇迹发生了……他们开始毫不犹豫地从你这里购买。
And that’s when your client-less copywriting business truly takes off.
而你的无客户文案业务才能真正起飞。
Best of all? 最好不过的是？
Ben has discovered that writing these daily emails doesn't have to be a grind.
本发现撰写这些每日邮件并不需要是一件苦差事。
In fact, he’ll explain why it’ll become something you look forward to doing (and can even become quite therapeutic!).
事实上，他会解释为什么这将成为你期待做的事情（甚至可能变得非常有疗愈效果！）
Inside Client-less Copywriter, Ben shows you:
在《无客户文案撰稿人》中，本会向你展示：
- His "write once, profit forever" email framework that helps turn your daily writing into what could potentially become multiple streams of income…
他的“一次编写，永久收益”的电子邮件框架，帮助将你的日常写作转化为潜在的多条收入来源…… - The psychology behind why daily emails work so much better than occasional "when I feel like it" emails…
为什么日常邮件比偶尔发送的“想发时再发”的邮件效果更好背后的心理学原因…… - How to structure your emails so readers eagerly await them (instead of dreading "another marketing message")…
如何结构化你的邮件，让读者期待收到它们（而不是害怕“又是一条营销信息”）…… - His counterintuitive approach to dealing with unsubscribes (and why they're actually a GOOD sign)…
他处理退订者的一种反直觉方法（以及为什么他们实际上是好兆头）…… - And much more… 等等……
And don’t worry if you aren’t sure about HOW to write these emails.
不用担心你不确定如何写这些邮件。
Ben’s got you covered there too…
本这回也给你解决了……
BONUS #1 额外内容 #1
Ben’s Crash Course for Writing
“Can’t-Stop-Reading-Them” Emails!
Ben 的快速入门指南：撰写“停不下来”的邮件！
This bonus answers the question: “HOW do I write daily emails that people actually want to read?"
这个额外内容回答了这个问题：“我如何写出人们 actually 想要阅读的每日邮件？”
Ben is including his complete “Crash Course” on how to write emails that attract the buyers you want.
本将详细介绍如何撰写吸引目标买家的电子邮件的完整“速成课程”。
And no, you don’t need to be a master copywriter to do this.
而且，你不需要成为大师级的文案撰稿人就能做到这一点。
In fact… 实际上…
Sometimes being "too polished" can actually hurt your results.
有时过于“润色”反而会损害你的成果。
That’s why Ben will show you how to write in a way that feels natural, develops real connections, and gets people excited to hear from you every single day.
这就是为什么本会教你如何写出自然流畅、建立真实联系，并让每个人每天都期待与你交流的文字。
You'll discover: 你将发现：
- The "woman's skirt" rule that answers the eternal question of how long your emails should be…
“女士的裙子”规则，回答电子邮件应该多长这个永恒问题…… - How to use a "talk radio technique" to create an unbreakable bond with your subscribers…
如何使用“谈话电台技巧”与订阅者建立牢不可破的联系…… - The a-pile vs b-pile test you can use to make sure your emails feel like they’re personal letters coming from a trusted friend…
你可以使用 a 堆 vs b 堆测试来确保你的邮件感觉像是来自可信赖朋友的私人信件… - Why being LAZY with your emails could actually end up making you MORE money…
为什么在邮件上懒一点实际上可能会让你赚更多钱… - The martial arts inspired technique for turning internet trolls into one of your most profitable assets…
武术启发的技巧，将网络喷子转化为你最 profitable 资产之一…… - Why you do NOT want to “hard teach” in your emails (or risk killing your sales)…
为什么你不应在邮件中“硬性教学”（否则可能破坏销售）…… - The 90% rule of how much valuable content to give away and when to hold back…
关于免费提供多少有价值的内容以及何时保留的内容比例规则…… - When highlighting your FLAWS can actually be a good thing…
当突出展示你的缺点实际上可以是一件好事…… - And much more… 等等……
“Make Mistakes, Make Discoveries, Make Money…”
“犯错误，发现新东西，赚到钱……”
One of the great things about Ben’s Client-less Copywriter program is his simple philosophy of making mistakes, so you can learn from them and make money.
本的无客户文案作家计划的一大好处是他简单而实用的哲学：通过犯错来学习并赚钱。
It takes all the pressure off because you don't need to get everything perfect for this to work.
因为它不需要你把一切都做到完美，所以完全没有压力。
You don't need to be the world's greatest writer.
你不需要成为世界上最伟大的作家。
All you need is a genuine desire to help your chosen audience… and the willingness to write and share your insights daily.
你只需要对帮助你选定的受众群体有真诚的愿望……并且愿意每天写作并分享你的见解。
That — and Ben’s proven framework to guide you as you grow your very own client-less copywriting business.
那就是——以及本证明有效的框架，帮助你打造自己的无客户委托的文案业务。
Will you make mistakes?
你会犯错吗？
Of course. No one’s perfect. And Ben certainly doesn’t expect you to be (he’ll be the first to freely admit he still makes lots of mistakes!).
当然。没有人是完美的。本当然也不指望你会是（他第一个会承认自己仍然会犯很多错误）。
That’s why his framework is so flexible and allows for you to make mistakes as you learn and grow as an alt-copywriter.
这就是为什么他的框架如此灵活，允许你在学习和成长为另类文案写作者的过程中犯错。
In fact, he encourages it!
实际上，他鼓励这样做！
So just know that you don’t need to be an expert and have it all figured out before you start.
所以你不需要在开始之前成为专家并把一切都弄明白。
Your 90-Day Path to Growing a Client-less Writing Business You Love
你爱上的无客户写作业务 90 天成长路径
To make this even easier, you'll get a complete 90-Day Action Plan we’ve created to walk you through Ben’s framework step-by-step.
为了让你更容易上手，你将获得我们为你准备的完整 90 天行动计划，逐步带你了解本的框架。
Each week, you'll know:
每周，你将了解：
- Which training sessions to listen to
哪些培训课程值得听 - What specific actions to take
应采取哪些具体行动 - How to measure your progress
如何衡量你的进步 - When to move on to the next step
何时进行下一步
It's almost like having Ben checking in with you daily, saying: "Listen to this module on Monday… take these three actions Tuesday through Thursday… review your results on Friday."
这几乎就像每天有本在检查你的进度，说：“周一听听这个模块……周二到周四采取这三个行动……周五回顾一下结果。”
No guessing about what to do next.
下一步该做什么不需要猜测。
No wondering if you're "doing it right."
难怪你“做得对”。
Just clear, actionable steps you can check off as you gain momentum.
只是清晰、可操作的步骤，你可以随着势头的增长逐一完成。
BONUS #2 额外指南 #2
Guidance from Ben Himself!
来自本本人的指导！
To help guide you through your alt-copywriting journey… and ensure nothing stands in your way as you work through your 90-Day Action Plan…
为了帮助你顺利度过你的替代文案写作之旅……并在你完成 90 天行动计划的过程中确保没有任何障碍……
You’ll also get access to THREE bonus sessions where you’ll get to listen in as Ben shares advice and recommendations to your fellow alt-copywriters about strategy… revenue streams… and more.
你还将获得访问三个额外环节的权限，在这些环节中，本将会向其他替代文案工作者分享策略、收入渠道等方面的建议和推荐。
These sessions strategically align with your 90-Day Action Plan, so plan to watch them accordingly:
这些会话与你的 90 天行动计划战略性地对齐，请相应地安排观看时间：
- Session 1 (30 Days In): Get Ben's “big picture” insights just as you're gaining momentum and growing your initial audience (and to be clear, you won’t see Ben critiquing copy or anything like that in this session… this is all about making sure you’re on the right track strategically, since that’s where 80% of your success will likely come from!).
第 1 节（第 30 天时）：当你正在获得动力并扩大初始受众时，观看本·的“大局”见解（请注意，本节不会看到本批评文案或类似的内容……这主要是确保你在战略上走对了路，因为 80%的成功很可能都来源于此！） - Session 2 (60 Days In): Now it’s time to hear his takes on developing your first revenue stream and scaling your reach.
第 2 节（60 天后）：现在是听听他关于开发第一个收入流和扩大影响力的看法的时候了。 - Session 3 (90 Days In): Ben shows you how to fine-tune your approach and accelerate your growth going forward.
第 3 节（90 天后）：本将教你如何调整方法并加快未来的增长。
Each session gives you the chance to not only “check in” with yourself and your progress, but also learn from other alt-copywriters who are on the same path as you.
每次课程不仅让你有机会“检查”自己的状态和进度，还能向与你同路的其他替代文案工作者学习。
And remember — Ben’s been exactly where you are, and he's eager to help you avoid the pitfalls he encountered on his journey.
记住——本曾经和你处在同样的位置，他急切地想要帮助你避免他在旅程中遇到的坑洼。
So make sure you take advantage of this rare opportunity to have one of the most successful alt-copywriters in the world guide you as you grow your email list and launch your own thriving business.
所以一定要抓住这个难得的机会，让世界上最成功的替代文案高手之一指导你扩大邮件列表并启动你自己的 thriving 业务。
Now all that said…
现在说了这么多……
There’s one more important point I want to mention here…
还有一点非常重要，我想在这里提到……
It’s ALL Based on YOUR Preferences
这完全取决于你的偏好
One of the many things that makes Ben’s Client-less Copywriter framework so powerful is how adaptable it is.
Ben 的无客户文案撰稿人框架之所以如此强大，其中一个原因就是它的高度适应性。
This isn't some rigid blueprint where you have to follow a strict formula or conform to someone else's way of doing things.
这并不是一个僵化的模板，你不需要严格遵循某种公式或遵从别人的做法。
Instead, it’s a framework you can adapt to all YOUR preferences.
相反，这是一个你可以根据你自己的偏好进行调整的框架。
You can adapt it to YOUR chosen market you want to serve…
你可以将其适应你想要服务的市场……
To YOUR natural writing style — there’s no need to try and copy Ben’s or anyone else’s writing voice…
按照你自然的写作风格——无需尝试模仿本或任何其他人的写作风格……
And you can grow the business in any way you like:
你可以以任何方式发展业务：
- Want to create digital products? Perfect.
想要创建数字产品？perfect。 - Prefer sending physical newsletters? That works too.
prefer 发送纸质 newsletters？这也行。 - Rather do high-ticket coaching? The framework adapts.
做高端一对一辅导？框架可以适应。 - Like the idea of building a membership site? You can do that.
喜欢建立会员网站的想法？你可以这样做。
The possibilities are endless because the framework is built around helping YOU create a business that fits your strengths, preferences, and goals.
可能性无穷，因为这个框架旨在帮助你根据自己的优势、偏好和目标创建一家适合自己的公司。
Now, Ben will share examples of different business models and offer types you can choose, but he won’t offer step-by-step technical instructions for creating specific kinds of products (like how to write a book or how to create a course).
现在，本将会分享不同商业模式和推广类型的例子，但他不会提供创建特定类型产品（如写一本书或创建一个课程）的详细技术步骤。
That’d be impossible to cover for every possible market and offer type out there!
这不可能涵盖所有可能的市场和报价类型！
This is WHY Ben’s framework is so adaptable… because you can simply choose to do what you already know and are comfortable with.
这就是为什么本的框架如此具有适应性……因为你可以选择做你已经熟悉且感到舒适的事情。
The ONLY requirement is that you pick an audience you want to serve and are excited to write to every day.
唯一的要求是，你选择一个你想服务的受众，并且每天兴奋地为他们写作。
This is how writing your daily emails will feel natural, exciting, and ultimately fulfilling.
这样，你每天写电子邮件将会感觉自然、充满 excitement 并最终令人满意。
You Can Start Implementing Ben’s
你可以开始实施本的方法了Client-less Copywriter 无客户文案写手 Framework TODAY 框架今天
Yes, you really can get started today (after you grab Ben’s Client-less Copywriter).
是的，你真的可以今天就开始（在获取了 Ben 的无客户文案写作框架之后）。
Remember, this is the exact same framework that took Ben from living in a cramped office (and sneaking out at dawn to shower at a local gym)…
请记住，这正是那个让 Ben 从住在狭小的办公室（并在黎明时分偷偷去附近健身房洗澡）……
… to launching multiple businesses, without ever needing to write for clients.
……无需为任何客户撰写内容，就可以创办多家企业。
Better yet, you can start from scratch — with zero email list and no clue what kind of product you want to sell or what audience you want to serve…
更好的是，你可以从头开始——没有任何邮件列表，也不知道要销售什么产品或服务什么受众……
Ben will walk you through all of that.
本会带你详细了解这一切。
In all, you get more than 10 hours of deep dive audio training sessions where Ben gets you up to speed on all the ins and outs of his framework.
总的来说，你将获得超过 10 小时的深入音频培训课程，本会带你全面掌握他的框架的所有细节。
IMPORTANT NOTE 重要说明
This is a SERIOUS training program, meant for those copywriters who are committed and ready to succeed.
这是一个非常严肃的培训项目，旨在为那些致力于成功并准备好成功的文案工作者。
To that end, Ben has made this program an audio-only program, meant to be listened to… so you can truly pay attention, without having to stare at a screen and let your mind wander off…
为此，本将这个项目设计为仅音频的形式，以便你能够真正集中注意力，无需盯着屏幕让思绪飘散……
You can listen while you're at the gym, going on a walk, doing chores around the house, or even relaxing in your favorite chair with a cup of coffee.
你可以在健身房锻炼、散步、做家务，甚至在最喜欢的椅子上喝杯咖啡时听这个课程。
You'll find that by only engaging one of your senses, you will recall MORE of the information. This is by design.
你会发现，仅调动一种感官，你会记住更多的信息。这是有意为之的。
Here’s what you get:
这就是你得到的：
Part 1: "Rise of the Alt-Copywriter" — Ben introduces you to the new breed of copywriter who never needs a client again, and why this could be perfect for anyone who loves to write…
第一部分：“崛起的另类文案高手”——本将向你介绍那种再也不需要客户的新型文案高手，以及为什么这对任何热爱写作的人来说都可能是完美的……
Part 2: "The One-Sentence Business Plan" — This is where you’ll apply Ben’s simple approach to planning your business around exactly what you want to do and who you want to serve…
第二部分：“一句话商业计划”——在这里，你将应用本·简单的做法，围绕你想要做的具体事情和想要服务的人群来规划你的业务……
Part 3: "The Marketing Funnel of Love" — This is your complete blueprint for growing a business that becomes stronger with each passing month, including how to create irresistible opt-in pages, approach creating the perfect flagship offer, and develop multiple streams of recurring revenue…
第三部分：“爱情营销漏斗”——这是你构建一个每月都会变得更强大的企业的完整蓝图，包括如何创建无法抗拒的注册页面、如何打造完美的旗舰产品，并开发多种持续收入流……
Part 4: "The Painless Product Launch" — Ben's proven framework for launching new products using nothing but email — no affiliates, joint ventures, or social media required…
第四部分：“无痛产品发布”——本证明有效的电子邮件发布新产品框架——无需附属商、联合项目或社交媒体……
Part 5: "Media Stacking" — Discover how to protect your business from the whims of “Big Tech” and grow a platform that can't be taken away from you…
第五部分：“媒体叠加”——发现如何保护你的业务免受“大科技”的 whims 影响，并建立一个无法被夺走的平台…
Part 6: "Odds & Ends" — Get critical insights for thinking like a publisher rather than just a writer, plus Ben's favorite success principles for growing a sustainable business…
第六部分：“杂项”——获得关键见解，学会像出版商而非仅仅作家思考，此外还有本·增长可持续业务的最喜爱的成功原则…
BONUS: "Benfucius Say…" — Get Ben's hard-won wisdom and philosophy that could transform how you think about your business in a big way, forever…
bonus: “本丘说……”——获取本辛辛苦苦获得的智慧和哲学，这些理念可能会彻底改变你对业务的看法，永远……
Again — that’s more than 10 (TEN!) hours of valuable insights, guidance, and secrets to help YOU grow a thriving business as an alt-copywriter.
再次强调——这比 10 个小时（整整 10 个小时！）还要多，都是宝贵的经验、指导和秘密，帮助你成长为一名成功的替代文案写作者。
But Ben wanted to make absolutely certain you have every tool, resource, and advantage possible to succeed.
但本希望确保你拥有所有可能的工具、资源和优势来取得成功。
That's why he's also including these powerful bonus resources designed to accelerate your success:
这就是为什么他还包括了这些强大的 bonus 资源，旨在加速你的成功：
Your Complete 你的完整Client-less Copywriting
无客户文案创作 Success Arsenal 成功武器库
Ben has opened up his “private vault” and given you some never-before-released-to-the-public resources.
本已经打开了他的“私人宝库”，并向你提供了从未公开发布的资源。
All designed to help you gain the insights you need to GROW your client-less copywriting business better and faster.
所有内容都旨在帮助你获得所需的洞察，让你的无客户文案业务更快更好地成长。
BONUS #3 额外奖励 #3 The Client-less Copywriter Companion Workbook
无客户文案助手工作簿
Make sure you read this Companion Workbook from cover to cover.
请确保你从头到尾阅读这份助手工作簿。
Inside this no-holds-barred resource, you'll discover:
在这个毫无保留的资源中，你将发现：
- Why AI Is "The Sex Robots of Writing" (and how it's destroying most writers' chances of success): Ben exposes the dark side of AI and reveals why relying on it for your writing could sabotage your relationship with your audience and ultimately cost you money.
为什么 AI 是“写作中的性爱机器人”（以及它如何摧毁大多数作家成功的可能性）：本揭露了 AI 的黑暗面，并揭示了依赖 AI 进行写作可能会破坏你与受众的关系，最终让你失去收入的原因。 - The Secret of the 3rd Conversion: In this written interview with Ben and top-notch marketer Sean D’Souza, you’ll learn how to turn casual buyers into loyal fans who eagerly consume your products and services. Ben and Sean also discuss the psychology behind sequential selling and how to create a "customer journey" that keeps them coming back for more.
第三步转化的秘密：在这篇与本和顶级营销专家塞恩·达苏扎的书面访谈中，你将了解到如何将普通买家转化为热切消费你产品和服务的忠实粉丝。本和塞恩还讨论了序列销售的心理学原理以及如何创建一个“客户旅程”，让客户不断回流。 - The REAL Truth About Why Now's the Worst Time to Launch New Subscription Offers: Ben throws conventional wisdom out the window and reveals a counterintuitive strategy for maximizing profits in today's saturated market. This eye-opening advice could save you from making a costly mistake!
为什么现在是推出新订阅套餐最糟糕的时机——真相大揭秘：本彻底颠覆传统观念，揭示了一种在今天饱和市场中最大化利润的反直觉策略。这些建议可能会帮你避免一个昂贵的错误！ - Unleash Your "Mickey Mouse": Discover the secret to creating a flagship offer that stands the test of time. Ben also shares his "World-Building" philosophy, inspired by iconic characters like Mickey Mouse and Spawn, to help you capture your audience’s attention year after year.
释放你的“米老鼠”：发现打造经得起时间考验的旗舰产品的秘诀。本还分享了他的“世界构建”哲学，灵感来源于像米老鼠和宿敌这样的经典角色，帮助你年复一年地吸引观众的注意力。 - 33 Reasons Why You Should Write an Email Every Single Day: Discover the hidden benefits of daily emailing that go beyond making sales. Ben reveals how consistent writing can make you a better copywriter, generate new ideas, and even improve your deliverability… and speaking of deliverability…
每天撰写一封电子邮件的 33 个理由：发现每日发邮件带来的隐藏好处，而不仅仅是销售。本揭示了持续写作如何让你成为一名更好的文案撰稿人，激发新想法，甚至提高你的送达率……而说到送达率…… - 16 Ways to Get Better Email Inbox Deliverability: Land in the inbox, not the spam folder! Ben shares his battle-tested strategies for maximizing your deliverability, including writing engaging content, curating your list, and understanding the technical aspects of email marketing.
提高电子邮件收件箱送达率的 16 种方法：进入收件箱，而不是垃圾邮件文件夹！Ben 分享了他的实战策略，以最大化您的送达率，包括撰写引人入胜的内容、管理您的邮件列表以及了解电子邮件营销的技术方面。 - How to Profit from Helping Charities, Nonprofits, and Other Causes You Believe In: This is Ben’s approach to doing good AND making money. You’ll learn a powerful strategy for raising money for causes you care about while growing your business and strengthening your bond with your audience.
如何通过帮助您相信的慈善机构、非营利组织和其他事业获利：这是本的方法，既能做好事又能赚钱。您将学习一种强大的策略，通过为关心的事业筹集资金、扩大业务并加强与受众的联系。 - And much more… 等等……
BONUS #4 附加内容 #4 Breakdowns of
Ben’s Favorite Emails
本最喜欢邮件的拆解
In these rare videos… you’ll get to hear Ben break down TWO emails from his private Swipe File… written by the man Ben calls “The High King of Email” Matt Furey and the late Jim Straw.
在这些罕见的视频中……你将听到本拆解两封来自他私人素材库的邮件……这两封邮件分别由本称之为“邮件之王”的马特·弗雷伊和已故的吉姆·斯特劳撰写。
You’ll discover: 你会发现：
- Why making up your own words and phrases is VITAL — and the costly mistake most copycats make when they try to swipe others' terminology…
自己创造词语和短语是至关重要的——以及当抄袭者试图盗用他人术语时所犯的昂贵错误…… - The "Athletic Ready" approach to writing emails that lets them flow naturally (and why being "bunched up" kills your response)…
“运动就绪”式写邮件方法，让邮件自然流畅（以及为什么“挤在一起”会扼杀你的回复）…… - Why your emails should be "infotainment" not lectures — and how Matt Furey mastered this balance…
你的邮件应该做到信息娱乐并重，而不是说教——以及马特·福瑞如何掌握这种平衡…… - The psychological reason why you should NEVER hide that you're selling something (and what to do instead)…
你永远不应该隐藏自己在卖东西的心理原因（以及应该怎么做）… - The curious power of using UGLY email formatting — and why "pretty" emails often convert worse…
丑陋的邮件格式为何具有奇特的力量——以及为什么漂亮的邮件往往转化效果更差… - Jim Straw's counterintuitive method for giving away valuable information (that almost nobody will actually use)…
吉姆·斯特劳的反直觉方法，即免费提供几乎没有人会真正使用的有价值信息… - The secret "visual pause" technique using simple dashes that keeps readers hooked…
利用简单的破折号实现的秘密“视觉暂停”技巧，让读者欲罢不能… - And much more… 等等……
BONUS #5 额外内容 #5 Reverse-Engineering Ben’s Favorite Sales Letters
反向工程本最喜爱的销售信件
Another rare treat! 又一个稀有福利！
Listen as Ben “reverse-engineers” THREE of his favorite sales letters of all time.
听 Ben“逆向工程”他有生之年最喜欢的三个销售信。
You’ll discover: 你将发现：
- The secret to crafting ads that don’t look like ads…
打造不似广告的广告的秘密… - Why ugly often beats pretty in the world of copywriting and how raw, authentic writing can make your copy far more relatable and persuasive…
为什么丑陋往往在文案写作中胜过美丽，以及如何通过原始而真实的写作使你的文案更加相关和有说服力… - How to weave a story that subtly positions your product or service as the hero of the story and “sells” it without selling…
如何编织一个故事，微妙地将你的产品或服务定位为故事的英雄，并在不直接销售的情况下“推销”它… - How to build credibility by using honesty and transparency to “disarm” your audience, making all your claims more believable…
如何通过诚实和透明来建立可信度，从而“解除”你的受众的防备，使你的所有声明更加可信… - How to effectively use the “takeaway” to create scarcity and urgency in your offers and get people to take action NOW…
如何有效地利用“带走点子”创造稀缺性和紧迫感，促使人们立即采取行动… - The secret of the “Trojan Horse” in your sales letter that delivers huge value while secretly positioning your product as the “holy grail”…
销售信中的“木马”秘密，同时提供巨大价值，秘密地将你的产品定位为“圣杯”… - How to use hypnotic repetition to strategically create a sense of rhythm and emphasis that amplifies the impact of your writing…
如何利用催眠式的重复，战略性地创造节奏和强调，增强你的文字影响力… - How to ethically “manipulate” your audience to create a loyal following of engaged buyers…
如何道德地“操控”你的受众，培养一批积极参与的忠实买家… - And much more… 等等……
BONUS #6 额外奖励 #6 Ben’s Private Swipe File 本的私人文案库
As soon as you get access to The Client-less Copywriter…
一旦你获得了无客户文案写手的使用权…
… you’ll also get immediate access to a very limited, AWAI-only collection of Ben’s latest and greatest, all-time “winningest” sales letters and ads — 43 examples of pure marketing gold that you can use as a guide to writing your own great copy… each one written and published by Ben himself.
……你还将立即获得一份非常有限的、仅限 AWAI 的本最新且最优秀的销售信和广告集合——43 个纯营销黄金案例，你可以将其作为撰写自己优秀文案的参考……每一份都是本亲自撰写和发布的。
BONUS #7 额外技巧 #7 The Ultimate Ben Settle Bullet Template Guide
终极本·塞特尔子弹模板指南
One of “Ben’s Rules” for writing fast and effective sales pages is extensive use of intriguing and captivating bullets — also known as teasers or “fascinations.”
本·塞特尔的“规则”之一是快速且有效的销售页面写作要大量使用引人入胜且吸引人的子弹点——也被称为诱饵或“迷恋点”。
And because they’re crucial to the success of your subscription sales promotions — those bullets must be great.
而且由于这些子弹点对订阅销售推广的成功至关重要——因此这些子弹点必须出色。
The good news for you is that Ben’s one of the BEST bullet writers in the industry. And to help you join him there, Ben has agreed to share over 350 of his best “bullet templates” — actual copy you can modify and adapt to your own emails and promotions.
对你来说是个好消息的是，本是行业中顶尖的子弹撰写者之一。为了帮助你达到他的水平，本同意分享超过 350 个他最好的“子弹模板”——你可以直接修改并适应到你自己的邮件和促销中。
BONUS #8 附录 8 “The Lost Tapes” — Backroom interviews with three of the legends of copywriting…
《失落的磁带》——与三位文案大师的幕后访谈……
Fair warning — the sound isn’t so great on these, but the content is A++.
请注意，这些录音的音质不是很好，但内容却是顶级的。
(We’ve included a transcript so you can catch every single word.)
(我们提供了一份文字稿，这样您可以捕捉到每一个单词。)
“Lost Tape” Interview #1 — Ben talks with copywriting legend Doug D’Anna about a secret not one in 1,000 writers knows: why a properly written “boring” headline will outperform “exciting” headlines a majority of the time. Also: why people don’t buy “benefits” (and what they buy instead)… the secret to making people want to buy from you and you only… what football legend Joe Montana can teach you about copywriting… how to constantly sell throughout your ad without even mentioning your product… and more!
“失窃磁带”访谈第 1 集 — 本与文案界传奇 Doug D’Anna 展开对话，讨论一个鲜为人知的秘密：为何正确撰写的“枯燥”标题大多数情况下会比“激动人心”的标题表现更佳。此外，为什么人们不购买“利益”（而是购买什么）……让你的客户只想从你这里购买的秘诀……橄榄球传奇乔·蒙塔纳能为文案写作提供哪些启示……如何在广告中不断推销产品而不提产品本身……等等！
“Lost Tape” Interview #2 — One of the most successful and respected copywriters on the planet, David Deutsch, reveals his “Hey Mitch” secret for knowing if the copy you just wrote is “great copy” or not — without guessing or testing. Also: how to make “technical” facts about your product sound fun and fascinating… four things every copywriter MUST know about design… a secret “back-door” way to break into the direct-mail industry… when you should NOT write in a smooth, “conversational” tone (and instead use stilted, boring “corporate-speak”)… plus the “Copywriting Secret ‘A-List’ Copywriters Privately Talk About with Each Other… But Almost Never Discuss Publicly”… and more.
“失落磁带”访谈 #2 — 全球最成功且最受尊敬的文案撰稿人之一大卫·德肖维茨（David Deutsch）揭示了他的“嘿，米奇”秘诀，告诉你如何判断你刚刚撰写的文案是否是“优质文案”——无需猜测或测试。此外，如何让关于产品的“技术”事实听起来既有趣又迷人……每个文案撰稿人都必须了解的四项设计知识……一条秘密的“后门”途径进入直接邮件行业……何时不应使用流畅的“对话式”语气（而应使用僵硬、无聊的“企业腔”）……以及“顶级文案撰稿人私下互相谈论的文案写作秘密……但几乎从不公开讨论的秘密”……等等。
“Lost Tape” Interview #3 — Ben and his longtime copywriting mentor Ken McCarthy discuss a wide range of “hot topic” writing and marketing ideas, including:
“失落磁带”访谈 #3 — 本和他的长期文案撰稿人导师肯·麦卡锡讨论了一系列“热门话题”的写作和营销理念，包括：
- How to write moneymaking ads right out of the gate — without needing any copywriting books, formulas, or Swipe Files.
如何从一开始就写出赚钱的广告——无需任何文案写作书籍、公式或模板。 - A scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.
神经学家最近发现的一种科学证明的方法，将你对撰写广告的挫败感转化为无穷的创造力。 - A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.
一本 13 美元的书（甚至不是关于文案写作的），能比大多数高级文案研讨会更教你如何写出令人无法抗拒的项目符号。 - Why tossing your order forms on the street can increase your response by as much as 30%.
在街上随意丢弃你的订单表单，能将你的回复率提高多达 30%。 - How to use your telephone to double your sales without doing any telemarketing or even dialing any numbers.
如何利用电话在不做任何电话营销甚至不拨打任何电话的情况下，将销售额翻倍。 - An “almost foolproof” way of knowing if the market is going to respond to your ad before testing it or showing it to anyone.
一种“几乎万无一失”的方法，在测试或向任何人展示之前，就能知道市场是否会响应你的广告。 - What Ken learned from corresponding with the late (great) copywriting genius Eugene Schwartz.
肯从与已故（伟大的）文案天才埃德温·施瓦茨的往来中学到了什么。 - How to create professional-looking internet video ads on a “shoestring” budget.
如何在“微薄”的预算下制作出专业外观的互联网视频广告。 - A single, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads — even with a hundred other ads competing for their attention.
一个“神奇的词”（常用于 CNN 新闻播报），即使有上百个广告竞争注意力，也能让你的潜在客户紧紧盯着你的广告。 - A secret way to use your TV set to raise your IQ by 10 points (without even turning it on!).
一种秘密方法，利用你的电视机提高你的智商 10 分（甚至无需开启它）。 - How the legendary copywriter Mel Martin wrote ads so powerful, people would order from them without even knowing what the price was!
传奇文案大师梅尔·马丁是如何撰写如此强大的广告，以至于人们在不知价格的情况下也会下单！ - And much more… 等等……
A Final Word Before You Get Access…
在你获取更多信息之前……
Everything in Ben’s Client-less Copywriter shows you exactly how to grow a thriving business as an alt-copywriter.
Ben 的无客户文案写手指南展示了你如何成长为一名替代文案写手并发展 thriving 业务。
From the core framework that gives you complete control over your writing career…
从赋予你完全控制文案职业生涯的核心框架……
To the eight powerful bonuses drawn from Ben's “private vault”…
到来自 Ben “私人宝库”的八项强大 bonus……
You're getting a complete blueprint for transforming your writing skills into real business assets.
你将获得一份完整的蓝图，将你的写作技能转化为实际的商业资产。
Now before I tell you how you can get instant access, I DO want to be clear about something:
在告诉你们如何获得即时访问权限之前，我确实想明确一点：
This program isn’t for everyone.
这个项目并不适合所有人。
You do need some copywriting skill and knowledge under your belt. While Ben WILL show you how he writes his daily emails, he will not be covering the basics and fundamentals of copywriting.
你需要有一定的文案写作技能和知识基础。虽然本会展示他每天如何撰写电子邮件，但他不会涵盖文案写作的基本原理和基础知识。
It’s also not for anyone who isn’t committed to taking action and putting in the work.
此外，这个项目也不适合那些没有决心采取行动并付出努力的人。
As with anything in life, you reap what you sow. And while Ben is making this drop-dead simple, you will still need to ACT on the information he gives you.
就像生活中的任何事情一样，你种什么因就会收什么果。尽管本让这一切变得极其简单，你仍然需要根据他提供的信息采取行动。
So, that said… 所以，言归正传…
If you aren’t afraid of putting in the work… and you want to create something that’s truly your own… AND you’re willing to serve an audience by sharing your insights with them via email daily…
如果你不害怕付出努力……并且想要创造一些真正属于你自己的东西……并且你愿意通过电子邮件每天与受众分享你的见解……
Then you’re EXACTLY who Ben created this program for.
那么，你正是本创建这个项目的目标受众。
And if you're ready to join the ranks of alt-copywriters who are growing real writing businesses, let's talk about…
如果你准备好加入 alt-copywriter 的行列，真正建立起自己的写作业务，我们来谈谈……
Your Investment 你的投资
I’ll come right out and say it…
我直接说吧……
This won't be cheap.
这不会便宜。
After all, Ben is one of the most respected email marketers and teachers in the industry…
毕竟，本是业内最受尊敬的邮件营销员和讲师之一…
It’s why so many “A-list” copywriters and marketers sign up to get his daily emails.
这也就是为什么那么多“一线”文案高手和营销人员会订阅他的每日邮件。
And it’s why his hard-won knowledge and proven strategies command premium prices.
这也说明了他辛苦积累的知识和 proven 策略能够卖出高价。
For example, here’s a physical book — Copy Slacker — that Ben sells on his site for $824. No, that’s not a typo…
例如，这里有一本实体书——《懒人文案》——本在他的网站上售价 824 美元。不，这可不是打错了……
And here’s another — called ParaSELL Universe — that you can purchase for a tidy $968!
而这里还有一个名为 ParaSELL Universe 的课程，你可以以 968 美元的价格购买！
It’s why his previous training program through AWAI a few years ago sold for as much as $2,500!
这也就是为什么他几年前通过 AWAI 的培训项目售价高达 2500 美元！
And more than 650 copywriters signed up paying anywhere from $1,500 to as much as $2,500 to get access.
而且，超过 650 名文案写手支付了从 1500 美元到 2500 美元不等的费用，以获取访问权限。
Because what you'll learn can literally transform your writing career — giving you the skills and framework to grow a thriving business without ever needing another client.
因为你将学到的知识可以彻底改变你的写作生涯——赋予你成长一个无需其他客户即可繁荣的业务所需的技能和框架。
It’s why I think it would be perfectly reasonable if we charged $5,000 for access to Ben’s Client-less Copywriter.
这也是为什么我认为我们收取 5000 美元让 Ben 的无客户文案写手课程变得合理。
Especially when you consider this is — in his opinion — his BEST course yet on how to grow a client-less copywriting business.
尤其是当你考虑到这——在他看来——是他迄今为止最好的关于如何经营无客户文案写手业务的课程。
It’s how he makes his living RIGHT NOW, after all!
毕竟，他现在就是靠这个赚钱的！
And it represents his life’s work — all the secrets he’s learned after more than a decade of trial and error and making all the costly mistakes… so you don’t have to.
而这代表了他一生的心血——在十多年的经验、试错和付出昂贵的代价后学到的所有秘密，这样你就不必再经历这些了。
So that’s why $5,000 would be more than fair, especially when you consider he’s got customers paying up to $1,230 for a physical copy of just one of his books!
所以，5000 美元已经非常合理了，尤其是考虑到他还有客户愿意为他的一本书的实体副本支付高达 1230 美元！
But here's the thing…
但事情是这样的…
I want to get this framework in the hands of as many writers as possible.
我希望尽可能多的作家能够获得这个框架。
And I don’t want price to be a limiting factor for anyone serious and committed to doing this.
我不希望价格成为任何认真并致力于此的人的限制因素。
So instead of charging $5,000 (which, again, would be fair given everything included)…
所以不再收取 5000 美元（考虑到包含的一切内容，这个价格是合理的）……
We worked out a special “limited time” deal with Ben.
我们和本达成了一项特殊的“限时”协议。
Your investment today for the complete Client-less Copywriter program is a flat $2,500.
您今天为完整的无客户文案策划项目投资仅需 2500 美元。
Here's everything you'll receive:
你将收到以下内容：
- The complete Client-less Copywriter framework
完整的无客户文案框架 - Ben’s bonus “Crash Course” on how he approaches writing his emails
本的额外“速成课程”，介绍他如何撰写电子邮件 - The comprehensive Companion Workbook packed with advanced strategies
全面的伴侣工作簿，包含高级策略 - The 90-Day Action Plan (and access to THREE Q&A sessions to track your progress)
90 天行动计划（并可访问三次问答环节以跟踪您的进度） - Ben's breakdown of winning emails
本对获奖邮件的拆解 - His in-depth analysis of legendary sales letters
他对传奇销售信件的深入分析 - Ben's private Swipe File of 43 winning promotions
本的私人 Swipe File 中的 43 个获奖推广案例 - The Ultimate Ben Settle Bullet Template Guide
终极 Ben Settle 子弹点模板指南 - "The Lost Tapes" — exclusive interviews with copywriting legends
《失落的磁带》——与文案传奇人物的独家访谈
You also get ONE MORE HUGE benefit I haven’t mentioned yet…
你还将获得一个我还没有提到的巨大好处…
Connect, Learn, and Grow with Your Fellow Alt-Copywriters
与你的 fellow alt-copyswriters 一起交流、学习和成长
When you join the Client-less Copywriter program, you'll also get access to the Client-less Copywriter private Facebook community.
当你加入无客户文案写手计划时，你还将获得无客户文案写手专属的 Facebook 私人群组的访问权限。
This is your chance to connect with other writers working on growing their own client-less copywriting businesses.
这是你与其他正在发展自己无客户文案写手业务的写手们建立联系的机会。
You can share your wins… get feedback… and help each other get through any challenges.
你可以分享你的成功……获取反馈……互相帮助克服任何挑战。
And best of all…
而且最好的是……
You can even get input from Ben himself, who’ll drop in from time to time to answer questions about his framework, share new resources he's discovered, give updates on which strategies are working best right now, and post any fresh insights as markets change.
你甚至可以直接从本本人那里获取输入，他不时会来回答关于他框架的问题，分享他新发现的资源，更新当前最有效的策略，并在市场变化时发布任何新的见解。
If a recommended tool stops working or a new opportunity emerges, you'll be the first to know.
如果推荐的工具不再有效，或者出现了新的机会，你将第一时间得知。
This real-time access to updates is crucial — because in this business, staying current can give you a HUGE edge.
这种实时更新至关重要——因为在这一行，保持最新可以给你带来巨大的优势。
Now, I do have to warn you…
现在，我必须警告你……
Ben has also designed this group to help you implement everything you learn in the program.
本还设计了这个小组来帮助你实施在课程中学到的一切。
So make sure you’ve taken action BEFORE asking any questions you may want him to answer. Be willing to “show” your work, as it were.
所以在提问之前，请确保你已经采取了行动。准备好“展示”你的成果，就像展示你的工作一样。
Now, to recap… 现在，让我们回顾一下……
Not only do you get Ben's complete framework and all eight powerful bonuses…
你不仅会获得本完整的框架和所有八个强大的附加产品……
You'll also have ongoing support from a community of like-minded client-less copywriters who are growing their own thriving businesses too!
你还将获得来自一群同样志同道合、没有客户的文案写手的持续支持，他们也在各自蓬勃发展的事业中不断成长！
But to truly understand the value of this investment, let's look at what it could mean for your future as a writer…
但要真正理解这项投资的价值，让我们来看看这对你的写作未来意味着什么……
What Could This Be Worth to You?
这对你价值几何？
As I mentioned, your investment in Ben’s complete Client-less Copywriter program is just $2,500.
如我所说，你只需投资 2500 美元就可以获得本的无客户撰稿人完整课程。
And as I mentioned, it’s for you if you’re serious and committed to your success.
如我所说，这适合那些认真并致力于成功的人。
But I have to ask — what is your goal?
但我必须问一句——你的目标是什么？
Are you trying to create a steady reliable income with your writing?
你是否希望通过写作创造一个稳定可靠的收入？
Do you want to start something of your own that grows in value over time?
你是否想要启动一个随着时间增值的项目？
Do you want to have complete control over your writing business?
你是否想要完全掌控你的写作业务？
Because with Ben’s framework, you’re doing all this and more.
因为借助本框架，你将实现这一切，甚至更多。
You’re creating real assets you own. And implementing a framework with the potential to help generate profit over and over again.
你正在创造真正的资产，这些资产归你所有。并且你正在实施一个框架，这个框架有潜力帮助你反复产生利润。
Which means your $2,500 investment could multiply significantly over time, as you take action, put in the effort, and grow your client-less copywriting business.
这意味着你投入的 2500 美元随着时间的推移会显著增长，只要你采取行动，付出努力，并发展你的无客户撰稿业务。
So the real question is, what’s more expensive?
所以真正的问题是，哪种投资更昂贵？
Investing $2,500 in learning a framework with the potential to help create many additional income streams that could give you more options in your life…
在学习一个框架上投资 2500 美元，这个框架有潜力帮助你创造许多额外的收入流，从而给你生活更多的选择……
Or continuing to rely solely on client work and missing out on following a proven path to grow something that's truly yours at the same time?
或者继续仅仅依赖客户工作，同时错失了一条经过验证的成长路径，无法培养出真正属于你自己的东西？
It’s really up to you.
这完全取决于你。
But to make this a no-brainer decision for you…
但为了让这个决定变得毫无争议……
Ben’s authorized us to do something special for you…
本授权我们为你做一件特别的事情……
Today, Through AWAI ONLY…
今天，仅通过 AWAI… You’ll Receive ANOTHER $1,505 OFF
and Get IMMEDIATE Access to The Client-less Copywriter for Just $995!
你将额外获得 1505 美元折扣，并只需 995 美元即可立即获得《无客户的文案撰稿人》！
Yes, that’s right. 没错，就是这样。
Instead of paying the full $2,500…
你无需支付全额 2500 美元…
You can get instant access to Ben's complete Client-less Copywriter framework — including all eight powerful bonuses and access to the private Facebook group — for just $995.
你可以仅支付 995 美元，立即获得本完整的无客户文案框架——包括所有八个强大的附加功能以及私密 Facebook 群组的访问权限。
That’s just $2.72 a day over the course of the next year, to create what could be a thriving and profitable business on your terms.
这相当于未来一年每天只需 2.72 美元，就可以创建一个按你自己的条件运作的繁荣且有利可图的业务。
Certainly that’s worth it?
当然，这值得吗？
And let me be clear: this is the absolute lowest price you will ever see on this new program.
而且让我明确一点：这是此新项目有史以来最低的价格。
The choice is yours…
选择权在你手中…
You can continue down the traditional freelance path… which is totally fine, by the way. There is PLENTY of opportunity to work with clients right now.
你可以继续走传统的自由职业道路……顺便说一句，现在有很多机会与客户合作。
Or… 或者…
You can join the ranks of alt-copywriters who are growing real businesses they own and control (and STILL have the option to work with clients to boost their income whenever they want!).
你可以加入 alt-copywriter 的行列，创建并经营自己真正拥有的业务（同时仍然有选择与客户合作以增加收入的机会！）
YES! 我想建立自己的无客户文案业务…
To your success, 祝你成功，
Rebecca Matter, Rebecca Matter
President, AWAI
AWAI 总裁
P.S. Here are what some our industry’s sharpest marketers and copywriters are saying about Ben:
P.S. 这是我们行业最敏锐的营销人员和文案撰稿人对本的一些评价：
“I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.”
“我每天都会先读《圣经》，然后再读本·塞特尔的邮件，顺序并不固定。”
Richard Armstrong 理查德·阿姆斯特朗
“Ben’s emails are PERFECT examples of how to sell
with email… how to be a welcome guest in someone’s inbox rather than a persistent pest…”
“本的邮件是通过邮件销售的完美范例……是如何成为收件箱里的受欢迎客人而不是烦人的搅局者的典范……”
David Deutsch 大卫·德肖维茨
“Ben is one of the sharpest marketing minds on the planet…”
“本是地球上最敏锐的营销头脑之一…”
Perry Marshall 佩里·马歇尔
“When anyone asks me who is the one person to learn how to write emails that get opened and responded to, it’s Ben Settle. Ben is the gold standard… a superb copywriter with an exceptional gift… and he is both a wonderful teacher and implementer…”
“每当有人问我谁是学习如何撰写能被打开并回复的邮件的最佳人选时，我会推荐本·塞特尔。本是黄金标准……一位卓越的文案撰稿人，拥有非凡的天赋……同时他也是极好的老师和执行者……”
Brian Kurtz
“The best out there when it comes to email.”
“在电子邮件方面最好的。”
Kevin Rogers
“I’m so busy but there’s some guys like Ben Settle with incredible daily emails that I always read.”
“我忙得不可开交，但像 Ben Settle 这样的家伙每天都有令人难以置信的电子邮件，我总是会读。”
Russell Brunson
“I just want you to know I get great advice and at least one chuckle… or a slap on the forehead ‘duh’… every time I read your emails!”
“每次阅读你的邮件时，我都能得到很好的建议，至少还能笑一笑……或者被自己‘哎呀’一声拍一下额头。”
Carline Anglade-Cole
“I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.”
“我读过你的作品，你的钩子写得非常好。你真的知道如何运用钩子和角度。”
Brian Clark
“My friend Ben Settle, one of THE most brilliant info-marketers, successfully sells a $1,000.00 book. My publisher cannot conceive of such a thing as being true.”
“我的朋友本·塞特尔是我所认识的最出色的资讯营销专家之一，他成功地卖出了一本 1000 美元的电子书。我的出版社无法想象这样的事情是真的。”
Dan S. Kennedy,
Author, ‘No BS’ book series
《无 BS 系列》书籍作者
“I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”
“我醒来就是为了阅读你的文字。我向你学习，并研究你如何将词语与情感巧妙结合。你是独一无二的。你深入且深刻。”
Lori Haller
“Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.”
“即使你只是在卖东西，你的邮件实际上也是营销人员学习的精彩内容，他们想看看如何制作无法被目标市场忽视的销售文案。Ben，你掌握了这种稀有技能，我向你致敬。”
Gary Bencivenga
“I think Ben is the light heavyweight champion of email copywriting.”
“我认为本在电子邮件文案写作中是次中量级的冠军。”
Matt Furey
“It's not unheard of for the so-called student, to
surpass the so-called teacher. It happens. I'm the student. I'm not being facetious, and I'm not blowing smoke, ‘Master, tell me how you produce these subject lines!’”
“所谓的学生超越所谓的老师并不罕见。这种情况确实会发生。我是学生，我不是在开玩笑，也不是在吹牛，‘大师，请告诉我你是如何写出这些主题行的！’”
Ken McCarthy
YES! 我想建立自己的无客户文案业务…