Executive Summary
This report conducts a comprehensive and in-depth research and analysis of the three major mobile push service providers in China, namely JPush, U-Push and Getui. Through the comparative study of functional characteristics, technical specifications, price system, service capabilities and other dimensions, it provides a decision-making basis for enterprises to choose the appropriate push service.
Core findings
All three service providers support multi-platform compatibility and have complete push capabilities and data analysis functions.
Aurora Push leads in technology maturity and market share, making it suitable for large enterprises.
Relying on the Alibaba ecosystem, Youmeng Push has advantages in intelligent operation and data analysis.
Individual push is the most generous in terms of free quota and basic function openness, suitable for small and medium-sized applications.
Key recommendations
Large enterprises recommend choosing Aurora Push, which has better technical stability and service guarantee.
Medium-sized enterprises can consider the push of alliances, and the intelligent operation tools are rich.
Startups and small and medium-sized applications are recommended to choose individual promotion for better cost control.
In-depth comparison of functional features
Platform compatibility comparison
| Feature items | Aurora push | Friendship push | Push |
|---|---|---|---|
| Android support | ✅ Full support | ✅ Full support | ✅ Full support |
| iOS support | ✅ Full support | ✅ Full support | ✅ Full support |
| HarmonyOS support | ✅ supported | ✅ supported | ✅ supported |
| Mini program support | ✅ In the tank. | ✅ In the tank. | ❌ Not supported |
| Web push | ✅ In the tank. | ✅ In the tank. | ✅ In the tank. |
Comparison of intelligent functions
| Smart features | Aurora push | Friendship push | Push |
|---|---|---|---|
| AI copy generation | ✅ In the tank. | ✅ AIGC support | ✅ In the tank. |
| The best time to push | ✅ Intelligent forecasting | ✅ Intelligent analytics | ✅ Intelligent scheduling |
| AB test | ✅ Full support | ✅ Full support | ✅ Basic support |
| User portraits | ✅ In-depth analysis | ✅ Alibaba data support | ✅ Basic portrait |
| Conversion prediction | ✅ In the tank. | ✅ Intelligent forecasting | ❌ Not supported |
Visual data analysis
Comparison of annual costs at different DAU scales
Comprehensive ability assessment comparison
Detailed analysis of the price system
Comparison of free versions
| Free features | Aurora push | Friendship push | Push |
|---|---|---|---|
| Push the number of entries | Limited quota | DAU related, with a minimum of 1 million | Unlimited |
| Number of applications | 100 pieces | Unlimited | Unlimited |
| Push speed | Sharing 200,000 yuan per second | There are restrictions | Sharing 200,000 yuan per second |
| Basic features | Basic push | Basic push + analysis | Full basic functionality |
Conclusion: Individual Push is the most generous in terms of free version, offering unlimited push feeds, suitable for small and medium-sized developers with limited budgets.
Comparison of paid plans
Aurora push: VIP version (from thousands of yuan/year) and enterprise version (customized). Billing is based on the push volume + number of devices, providing exclusive channels and advanced functions.
Alliance push: Professional and exclusive. Based on DAU peak level billing, you can place orders online for easy activation.
Push: VIP version (from 3000 yuan/month) and SVIP version. It is billed according to the number of connected devices per day, which is cost-effective.
Summary of the advantages and disadvantages of each platform
Aurora Push (JPush)
Advantages: Mature and stable technology, high market share, comprehensive functions, perfect service system, complete safety certification.
Disadvantages: Relatively high price, free version has many limitations.
Applicable: Large enterprises, finance, medical and other industries with high stability requirements.
U-Push
Advantages: High degree of intelligence (AI/AIGC), strong data analysis capabilities, relying on the Alibaba ecosystem, convenient online purchase.
Disadvantages: The market case is not as rich as Aurora, and some advanced features require payment.
Suitable for: Medium-sized enterprises focused on data-driven operations and customers who have already used Alibaba Cloud services.
Getui
Advantages: The free quota is the most generous, cost-effective, friendly to small and medium-sized developers, and easy to integrate.
Disadvantages: Relatively few advanced features, insufficient technical support and enterprise-level service guarantees.
Suitable for: Startups, individual developers, small to medium-sized applications with limited budgets.
Selection recommendations and decision-making frameworks
Suggestions for selecting types by scenario
Large enterprises (DAU > 1 million): Aurora push is preferred. Reason: The technology stability is the highest, the service guarantee is the most perfect, and it can support large-scale business needs.
Medium-sized enterprises (DAU 10-1 million): Preferred alliance push. Reason: Strong intelligent operation capabilities, in-depth data analysis, and moderate cost performance.
Small Business/Startup (DAU < 100,000): Preferred push. Reason: The free quota is sufficient, the basic functions are perfect, and the cost control is excellent.