Business Politics & Society
商业政治与社会

How To Be A Creative Leader
如何成为创意领导者

Authored by Anna Wintour
作者：安娜·温图尔

Vogue Editor-In-Chief 《Vogue》主编

Leading a creative team requires a strong vision, the ability to make difficult decisions, and the willingness to take full responsibility for them. It’s a challenging but rewarding role that can be made easier by following these management techniques established by Anna Wintour during her career at Vogue and Condé Nast.
领导创意团队需要强大的愿景、做出艰难决策的能力，以及承担全部责任的意愿。这是一个充满挑战但也值得回报的角色，通过遵循安娜·温图尔在《Vogue》和康泰纳什公司职业生涯中建立的管理技巧，可以使这一角色变得更加容易。

Part 部分 1 of 11

Surround yourself with a diverse team
围绕自己组建多元化的团队

You’re nothing without a good team, and a diverse group in terms of backgrounds, ages, and opinions can offer a point of view that you haven’t considered before. Everyone has blind spots, and a diverse team will be able to cover yours.
没有好的团队你什么都不是，而一个在背景、年龄和观点上多元化的团队可以提供你之前未曾考虑过的视角。每个人都有盲点，而多元化的团队能够覆盖你的盲区。

Did you know?
Somewhat hypocritically, Wintour was recently forced to admit that Vogue “has not found enough ways to elevate and give space to Black editors, writers, photographers, designers, and other creators,” and she’s taken full responsibility for “publishing images or stories that have been hurtful or intolerant.”

你知道吗？有点虚伪的是，维诺特最近被迫承认《时尚》杂志“没有找到足够的方法来提升和给黑人编辑、作家、摄影师、设计师和其他创作者空间”，她为“发布具有伤害性或不容忍的图像或故事”负全部责任。

Part 部分 2 of 11

Work with the passionate ones
与充满激情的人一起工作

Look for the self-starters who care passionately about the world they’re about to enter, not the ones who see this as a stepping-stone toward something else.
寻找那些对自己即将进入的世界充满热情的自驱力人士，而不是那些将此视为通向其他事物跳板的人。

Did you know?
If your employee is passionate about a certain project, give it to them! Their conviction and love will show through in their work.

你知道吗？如果你的员工对某个项目充满热情，就把项目交给他们！他们的信念和热爱会在工作中体现出来。

Part 部分 3 of 11

Develop a daily schedule that works for you, and stick to it
制定一个适合你的每日日程，并坚持执行。

Keeping a consistent schedule means you’ll be able to focus on specific tasks at a time, and your team will have a better idea of your availability.
保持一致的日程安排意味着你能够专注于特定任务，并且你的团队将更清楚地了解你的可用性。

Part 部分 4 of 11

Micromanaging is never in fashion
微观管理永远不合时宜

Empower those who are working with you to make their own creative and leadership decisions. They’ll work much more effectively if they’re encouraged to be self-starters.
赋权与你共事的人，让他们能够自主做出创意和领导决策。如果鼓励他们成为自我驱动者，他们会更有效地工作。

Part 部分 5 of 11

Hold meetings in a way that benefits you and your team
以对你和团队有利的方式召开会议

While Anna Wintour prefers informal meetings with only one or two people, she also holds larger meetings every week. This way everyone has the opportunity to join the conversation, ask questions, and voice their opinions.
安娜·温特沃斯更喜欢只有一两个人参加的非正式会议，但她每周也会举行大型会议。这样每个人都有机会参与讨论、提问和表达自己的观点。

Part 部分 6 of 11

Be prompt and direct with your feedback
及时且直接地给出反馈

Keep the momentum going by giving feedback in as quick a time frame as possible. Nobody works well in a slow and lazy atmosphere, and delayed feedback will affect your team’s confidence and energy. Make sure your feedback is direct—any vague or indecisive wording can be frustrating to your team.
通过尽可能快地提供反馈来保持势头。没有人能在缓慢懒散的氛围中工作良好，而延迟的反馈会影响团队的信心和精力。确保你的反馈是直接的——任何模糊或犹豫不决的措辞都可能让团队感到沮丧。

Part 部分 7 of 11

Give a reason when you say no, then move on
拒绝时说明理由，然后继续前进

Saying “no” to something might not be pleasant, but it eliminates any lingering hopes or uncertainty that can be kindled from a “Well, maybe…” response. Give a reason for your decision—being careful not to overexplain—and then decisively continue to the next issue.
拒绝某事或许不那么愉快，但它能消除任何可能因“嗯，也许……”的回应而产生的持续希望或不确定性。给出你的决定理由——小心不要过度解释——然后果断地转向下一个问题。

Part 部分 8 of 11

Give credit to your team
给团队应有的认可

It’s one thing to acknowledge the success of the things you’ve achieved, but it’s another to readily give credit to those who’ve worked with you to make them possible.

Part 9 of 11

Listen to criticism, but don’t let it cloud your judgment

You can’t be everything to everybody, and you’ll doubtlessly receive criticism from people who don’t agree with you. Listen to what they have to say and learn from it, but always remain true to your vision.

Part 10 of 11

Seek new ways to reach your audience

With multiple platforms at your disposal, it will take your creative leadership to determine how to use them most effectively. It’s naive to think you only have one type of customer who only wants to be spoken to in one way or medium, so think of how your voice can be used differently for each platform.

Part 11 of 11

Take on the bigger issues

As a leader, you have a responsibility to give back to the world and to highlight the issues that are important to your industry and audience, whether it’s the #MeToo and #TimesUp movements relating to fashion models or fighting the HIV/AIDS crisis with an event like the Seventh on Sale gala. No matter your personal politics, stand up for what you believe is right and engage with these issues in a thoughtful way.